Associate - SEO

1 week ago

Delhi Delhi, India Instantpay Full time

**Founded in 2013, Instantpay**is a trailblazer in the digital financial domain, dedicated to equipping businesses of all scales with advanced banking and financial solutions. This dynamic platform integrates banking, payments, collections, expenses, and developer APIs, offering a one-stop solution for modern financial needs.

The Associate
- SEO would be responsible for developing and implementing effective search engine optimization strategies to increase our website's visibility in search engine results. This role would involve keyword research, website analytics, content strategy planning, and staying updated with the latest trends in SEO and digital marketing.

**Responsibilities:

- **
- Conducting thorough SEO audits and creating strategic plans to improve our website rankings.
- Collaborating with the content team to ensure SEO best practices are followed.
- Monitoring and analyzing website traffic and rankings to gauge SEO effectiveness.
- Develop optimization strategies that increase the company's search engine results rankings
- Developing and implementing link-building strategies aggressively.
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Researching the competitors, both on-site and off-site
- Performing keyword research for content
- Writing engaging SEO content along with the Content
- Optimizing content regularly on the website.
- Analyzing the website using the analytical tool.
- Proposing changes in the website content and Improving website performance.

**Requirements & Skills**:

- **
- 2-3 years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry tools, such as Google Analytics, AHREF, SEMRUSH, Keyword tool, Spy, MOZ, SEM Scoop
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus

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