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Social Media Expert

3 weeks ago

Kurla West, India Advance Mobility Private Limited Full time

**Company Profile**:
Advance Mobility Pvt Ltd is a shared mobility company in India, with a deep focus on sustainable solutions. Our mission is to create entrepreneurial opportunities for the unorganized sector while contributing to the environment. We are continuously growing and expanding across India to become the largest fleet provider. Advance Mobility is headquartered in Ahmedabad and operates a 100% CNG fleet of vehicles.

Are you a forward-thinking Social Media Executive with a proven track record of driving results? Do you thrive in a fast-paced environment, constantly seeking innovative ways to elevate marketing strategies and exceed goals? If so, we're looking for a Social Media Specialist to lead our digital initiatives and take our brand to the next level.

**Key Responsibilities**:

- **Content Creation & Management**:

- Develop, curate, and manage high-quality content across social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.).
- Design graphics, write posts, and create videos that resonate with our target audience in the fleet management sector.
- Maintain a content calendar and schedule posts to ensure regular engagement with followers.
- **Community Engagement**:

- Engage with followers, respond to comments and messages, and participate in online conversations related to fleet management, transportation, and logistics.
- **Social Media Strategy & Execution**:

- Collaborate with the Management to develop and execute social media strategies to increase brand visibility and engagement.
- Track performance metrics and adjust strategies based on data insights (e.g., likes, shares, comments, and website traffic).
- **Brand Awareness & Reputation Management**:

- Ensure that all social media communications are consistent with the company’s brand voice and values.
- Monitor brand mentions, address user feedback, and work proactively to protect the company’s online reputation.
- **Paid Social Advertising**:

- Assist in the creation and management of paid social media campaigns (Facebook Ads, LinkedIn Ads, etc.) to support lead generation and driver acquisition goals.
- Analyze campaign performance and optimize for better results**.**:

- **Industry Research & Trends**:

- **Stay up-to-date with the latest trends in fleet management, digital marketing, and social media best practices.**:

- Monitor competitor social media activity and identify opportunities for differentiation and improvement.

**Requirements**:

- **Education**:

- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- **Experience**:

- Proven work experience as a Social Media Executive or similar role in a B2B environment (ideally in the transportation, logistics, or fleet management industry).
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- **Skills & Competencies**:

- Strong written and verbal communication skills, with the ability to tailor content to different platforms and audiences.
- A creative mindset with the ability to design visually engaging content (basic graphic design skills preferred).
- Strong understanding of social media platforms and best practices.
- Ability to analyze data, interpret trends, and optimize strategies accordingly.
- A passion for staying on top of social media trends and innovations.
- **Personal Attributes**:

- Self-motivated and results-oriented with excellent organizational skills.
- Ability to work independently as well as part of a team.
- Strong attention to detail and ability to meet deadlines.
- A customer-centric mindset with a passion for engaging with communities.

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Work Location: In person