Btl - Marketing Executive

1 week ago

Hyderabad Telangana, India Urban Company Full time

**About Urban Company**

Urban Company is India’s leading tech-enabled home services platform, offering a range of
services including beauty, wellness, appliance repair, cleaning, and more. Our newest vertical,
Insta Help, is designed to address urgent home service needs—fast, reliable, and on-demand.
As we scale this category across cities, we’re looking for a driven and hands-on BTL Marketing
Executive to lead our on-ground marketing efforts.

**Role Overview**

This role involves the planning and execution of Below-The-Line (BTL) marketing strategies for
the Insta Help category. You’ll be responsible for increasing brand visibility, acquiring new
customers, and building strong local partnerships through innovative and localized marketing
campaigns.

**Key Responsibilities**

1. On-ground Marketing & Activations
- Plan and execute BTL campaigns tailored to the Insta Help category.
- Set up and manage kiosks, apartment activations, and in-market stalls.
- Drive hyperlocal marketing initiatives in residential societies and commercial zones.

2. Branding & Visibility
- Deploy hoardings, banners, standees, and other print/digital collateral in key footfall

areas.
- Oversee implementation and quality control of all marketing materials on ground.

3. Vendor & Partner Management
- Identify and onboard local vendors and agencies for marketing execution.
- Coordinate with print, fabrication, and deployment teams to ensure timely rollouts.
- Negotiate pricing and manage budgets efficiently.

4. Community Engagement & Local Partnerships
- Engage with RWAs, resident groups, and shop owners for brand activations and events.
- Build partnerships with local vendors for mutual promotion.

5. Campaign Tracking & Optimization
- Monitor performance of BTL campaigns through field visits and feedback.
- Analyze ROI and suggest improvements for future campaigns.
- Share regular reports and market insights with internal stakeholders.

**Required Skills & Qualifications**
- 1-5 years of experience in BTL/field marketing, preferably in consumer services, FMCG,

or startups.
- Strong understanding of hyperlocal marketing, vendor management, and community

engagement.
- Energetic and proactive with strong execution and multitasking abilities.
- Excellent communication and negotiation skills.
- Prior experience in handling kiosk setups, local activations, and residential marketing is

a plus.

**Why Join Us** Be a part of a fast-paced, high-growth team launching a core category.
- Work with autonomy and ownership on the ground.
- Performance-based incentives and career growth opportunities.
- Direct impact on category growth and brand presence.

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