Search Engine Optimization SEO

7 days ago

Prakash Nagar Hyderabad Telangana, India Goldsikka Ltd Full time

**Search Engine Optimization (SEO)**

**Job Summary**:
We are looking for a results-driven and analytical **SEO Specialist** to join our marketing team. In this role, you will be responsible for improving our organic search rankings, driving traffic, and maximizing ROI across digital channels. You should be experienced in all aspects of SEO, including on-page, off-page, and technical optimization.

**Key Responsibilities**:

- Develop and implement SEO strategies to improve organic search visibility and rankings.
- Perform keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, landing pages, meta tags, and internal linking structure.
- Conduct regular technical SEO audits and coordinate with web developers to fix issues (e.g., site speed, crawlability, indexing, mobile-friendliness).
- Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
- Build high-quality backlinks through ethical link-building strategies.
- Collaborate with content creators and marketing teams to develop SEO-optimized content.
- Stay updated with the latest SEO trends, algorithm updates, and best practices.
- Track and report KPIs such as keyword rankings, organic traffic, bounce rate, and conversions.

**Requirements**:

- Proven experience as an SEO Specialist or similar role.
- Solid understanding of search engine algorithms and ranking factors.
- Experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog).
- Proficient in website analytics tools (Google Analytics, GA4, etc.).
- Knowledge of HTML/CSS and basic web development principles is a plus.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication.
- Ability to work independently and as part of a team.

Ability to commute/relocate:

- Prakash Nagar, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- SEO: 2 years (preferred)

Work Location: In person

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