
Freelance Market Research Executive
2 days ago
**Role Introduction**
**Key Responsibilities**:
- Conduct market research to identify industry trends, customer needs, and competitive landscapes.
- Develop and implement research methodologies, including surveys, focus groups, and data analysis.
- Analyze B2B marketing trends to support campaign development and business growth strategies.
- Gather and interpret data on target audiences, buyer personas, and customer behaviors.
- Monitor competitor strategies, pricing models, and service offerings to provide strategic recommendations.
- Support the development of go-to-market strategies for new services and marketing initiatives.
- Work closely with marketing and sales teams to align research findings with promotional activities.
- Prepare detailed reports, presentations, and dashboards to communicate research insights.
- Utilize AI-powered research tools, CRM platforms, and analytics software for data collection and interpretation.
- Stay updated with B2B marketing trends, emerging technologies, and industry regulations.
**Requirements**:
- Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field.
- 3+ years of experience in market research, marketing strategy, or business intelligence in a B2B setting.
- Strong knowledge of market research techniques, data analysis, and statistical tools.
- Experience with Google Analytics, SEMrush, HubSpot, and CRM platforms.
- Proficiency in data visualization tools (Tableau, Power BI, or similar).
- Ability to interpret complex data and translate findings into actionable marketing strategies.
- Excellent written and verbal communication skills for reporting and presentations.
- Highly organized with strong attention to detail and problem-solving skills.
- Self-motivated with the ability to work independently and in a fast-paced marketing environment.
**Job Types**: Contractual / Temporary, Freelance
Contract length: 3 months
Pay: ₹280.00 - ₹312.00 per hour
Expected hours: 10 - 20 per week
Application Question(s):
- Please state your current status (unemployed, freelancer, full-time)
- Can you join immediately?
- Please drop your expected hourly salary to INR
**Education**:
- Bachelor's (required)
**Experience**:
- B2B Marketing: 3 years (required)
- Market Research: 3 years (preferred)
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