
Digital Marketing
9 hours ago
**DUTIES AND RESPONSIBILITIES**:
- Finding suitable websites ( with either high India traffic or India-focused websites )
- Negotiate media buy prices
- Arrange invoicing and payment
- Liaise with the creatives team to create suitable designs and banner copy
- Monitor websites where media buy has been done on
- Calculate cost vs benefits on a monthly basis
- Help to define marketing performance metrics and measurement plans. Analyze and visualize data to reveal trends in
- campaign performance, and identify key opportunities based on analysis.
- Actively monitor, analyze, report and take action on the health of marketing contribution to pipeline and campaign ROAS.
- Reviewing & reporting campaign KPIs such as cost per acquisition (CPA), return on investment (ROI), and return on ad spend (ROAS)
- Perform and support other duties as assigned
**QUALIFICATIONS**:
- 3+ years of work experience in media buying with a similar set up (Igaming preferred not mandatory )
- Strong attention to detail and excellent numeracy understanding with strong emphasis on financials
- Strong analytical and numerical skills, with an intermediate to advanced knowledge of Excel
- Multitasking, management of numerous accounts and program management to ensure all accounts are managed affectively
- Any marketing experience with campaign analysis or B2B relationships is also beneficial.
- Passion for remote work and a global outlook strongly preferred.
- Able to work under high pressure and self-disciplinary
**Salary**: ₹30,000.00 - ₹50,000.00 per month
**Experience**:
- Media buying: 1 year (preferred)
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