Insight Professional

**Insight Professional**:

- Job Req ID: 37466- Posting Date: 13 Aug 2024- Function: Brand and Marketing- Unit: Finance & Business Services- Location: Building No 14 Sector 24 & 25A, Gurugram, India- Salary: Competitive**Why this job matters**:
The Content & Campaign Professional supports content and campaign activities and marketing initiatives targeting increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.

**What you’ll be doing**:
1. Supports in executing BT Group's content and campaign strategy, supporting the achievement of BT Group's commercial and marketing objectives.
2. Supports the implementation of content programs that delivers measurable value to BT Group's digital profile and search engine optimisation (SEO) as well as web traffic.
3. Participates in activities that contribute to BT Group's brand positioning for external communications as part of the content strategy and plan.
4. Collates information and data for analysis purposes to help campaign teams make strategic, data-driven recommendations aimed at improving results and increasing client retention.
6. Supports with analytics activities across BT Group developing visible and measurable conversion funnels, identifying patterns that demonstrate content and campaign outcomes and adjusting from campaigns with poor performing return on investment (ROI).
7. Undertakes content production operations delivering assets that support BT Group's content and campaign strategy.
8. Supports in the implementation of ways to improve working processes within content and campaign management.

**The skills you’ll need**:

- Agency Management
- Customer Lifecycle
- Marketing Strategy
- Stakeholder Management
- Budgeting
- Campaign Development
- Campaigning
- KPI/Metric Monitoring
- Brand Strategy
- Digital Marketing
- Campaign Optimisation
- Customer Segmentation
- Project/Programme Management
- Account Based Marketing
- Decision Making
- Growth Mindset
- Inclusive Leadership

**Our leadership standards**:
**Looking in**:
**Leading inclusively and Safely**
I inspire and build trust through self-awareness, honesty and integrity.
**Owning outcomes**
I take the right decisions that benefit the broader organisation.

**Looking out**:
**Delivering for the customer**
I execute brilliantly on clear priorities that add value to our customers and the wider business.
**Commercially savvy**
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

**Looking to the future**:
**Growth mindset**
I experiment and identify opportunities for growth for both myself and the organisation.
**Building for the future**
I build diverse future-ready teams where all individuals can be at their best.

**About us**

BT is part of BT Group, along with EE, Openreach, and Plusnet.

Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.

This is your chance to make a real difference to the world: to be part of the digital transformation of countless lives and businesses. Grab it.

**A FEW POINTS TO NOTE**:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

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