Copywriter

**Role: Copywriter.**
**Experience: 4-6 Years.**
**Location: Bangalore.**

**About MarketStar**
In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

**Who are we looking for?**:
We are looking for a **Copywriter**with 4+ years of experience to lead high-impact content marketing initiatives for B2B demand generation campaigns. This role is both strategic and hands-on, requiring you to craft compelling content while driving strategies that fuel lead generation, pipeline growth, and measurable ROI.

**What kind of work will you be doing?**:

- Write strategic, audience-specific B2B product marketing copy for demand generation campaigns.
- Craft engaging gated assets and ABM content to drive lead generation and conversions.
- Optimize content for SEO, lead generation, and demand generation metrics.
- Tailor content for multi-geo campaigns and platforms like Google Ads, LinkedIn, and programmatic media.
- Create content that aligns with the buyer journey, motivating action across digital platforms.
- Collaborate with cross-functional teams to align messaging with strategic priorities.
- Conduct in-depth research to deliver industry-specific narratives and insights.
- Track content performance and refine strategies based on key metrics.
- Work in a media-agnostic way, creating adaptable communication across formats.

**What you will need to succeed?**:

- Proven experience in creating B2B marketing content across campaigns, with exposure to SaaS or tech industries being a plus.
- A strong portfolio showcasing blogs, social media content, ABM campaigns, and SEO-driven content.
- Ability to write clear, attractive copy with a distinct voice tailored to business audiences.
- Experience with adapting copy for multi-geo campaigns and multiple channels (e.g., Google Ads, LinkedIn).
- Proficiency in English, including exceptional proofreading and editing skills.
- Background in working with marketing agencies or in fast-paced environments.

**What’s in it for you.....**:

- **Expand Your Skillset**:Hone your expertise in writing, storytelling, and campaign execution while exploring opportunities to learn other creative skills.
- **Global Opportunities**:Join a rapidly growing organization with a global footprint, opening doors to diverse roles and experiences across regions.
- **Continuous Growth**:Benefit from personalized training programs designed to support your personal and professional development, helping you stay ahead in your career.
- **People-First Culture**:Work in an environment that prioritizes your well-being, enabling you to bring your best self to work every day with supportive policies and a culture that values you.

**Note**:This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.