Market Research Internship

6 days ago

Remote, India CYBERVIE Full time

**B2B Market Research Analyst / Associate** **Key Responsibilities**:
**1. Industry and Market Analysis**
- Conduct in-depth research on target industries (e.g., cybersecurity, fintech, healthcare).
- Track market trends, competitor strategies, customer behavior, and regulatory shifts.

**2. Ideal Customer Profiling (ICP)**
- Identify and define buyer personas (CISOs, CTOs, Founders, etc.).
- Segment the market based on company size, geography, and technology maturity.

**3. Competitor Intelligence**
- Analyze offerings, pricing, positioning, and USPs of direct and indirect competitors.
- Benchmark performance and uncover gaps in market coverage.

**4. Lead Identification**
- Research and identify high-potential leads based on predefined ICP criteria.
- Use platforms like LinkedIn, Apollo.io, Crunchbase, ZoomInfo, etc.

**5. Data Collection & Reporting**
- Gather data from primary (interviews, surveys) and secondary (reports, databases) sources.
- Prepare concise research briefs, dashboards, or presentations for internal teams.

**6. Support Sales & Demand Generation**
- Share market insights to help refine outreach strategy and content.
- Support campaign targeting and messaging decisions with data-backed inputs.

**7. Monitor Emerging Trends**
- Stay updated on evolving technologies, challenges, and innovations relevant to B2B customers.
- Track funding activities, mergers, and new entrants in key sectors.

**Skills Required**:

- Strong analytical and research skills
- Familiarity with B2B SaaS or cybersecurity markets (preferred)
- Proficiency in Excel, Google Sheets, and research tools like SimilarWeb, SEMrush, etc.
- Basic knowledge of CRM and marketing automation platforms (HubSpot, Salesforce)

**Job Type**: Internship

Pay: ₹5,000.00 - ₹7,000.00 per month

Work Location: Remote

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