SEO Executive

2 days ago

Kolkata West Bengal, India Enterprise Automation Full time

**Job description**

Providing good content, good keyword selection, putting keywords in correct places, giving an appropriate title for every page, etc

Should be able to analyse complete website and making the website easy to navigate with clear architecture.

Should be well versed with internal linking.

Analyze competitor websites and determine content gaps across consumer finance verticals.

Conduct keyword research and analysis to identify high-potential keywords.

Optimize website content, including Meta descriptions, titles, and headers, for targeted keywords.

Write powerful call-to-action scripts.

Research SEO keywords and suggest articles to the content writer s team.

Track and report website performance using Google Analytics and GSC..

Keeping up to date with current SEO trends and technologies.

Provide strong support to Editorial SEO teams alike to ensure all on-site requirements are met.

**Key Responsibilities**:
**1. Link Building**:Collaborate with the SEO team to identify link-building opportunities and execute link-building campaigns. This includes prospecting for relevant websites, reaching out to website owners, and securing high-quality backlinks.

**2. Outreach and Relationship Building**: Conduct outreach to bloggers, influencers, webmasters, and industry professionals to establish relationships, promote content, and acquire backlinks. Maintain a database of contacts and track communication progress.

**3. Content Promotion**:Assist in promoting content assets such as articles, blog posts, infographics, and videos across social media platforms, forums, and online communities to drive traffic and generate backlinks.

**4. Guest Posting**:Identify posting opportunities on relevant websites and blogs. Write or coordinate the creation of high-quality guest posts, ensuring they align with the websites content and objectives.

**5. Competitive Analysis**:Conduct competitor research to identify their off-page SEO strategies and link-building activities. Analyze their backlink profiles and identify opportunities to replicate or surpass their efforts.

**6. Reporting and Analysis**: Monitor and analyze key off-page SEO metrics using tools such as Google Analytics, and Semrush. Prepare regular reports on the performance of off-page SEO efforts, including backlink acquisition, traffic growth, and keyword rankings.

**7. Stay Updated**: Keep up-to-date with the latest industry trends, algorithm updates, and best practices in off-page SEO. Continuously expand your knowledge and share insights with the team to enhance overall SEO strategies.

Pay: ₹9,000.00 - ₹12,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Quarterly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (preferred)
- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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