Demand Generation Executive

**Job Title**: Demand Generation Specialist

**Department**: Marketing

**Reporting To**: Demand Generation Manager / Marketing Director

**Position Type**: Full-time

**Compensation**: Competitive salary based on experience

**Job Summary**:
**Key Responsibilities**:

- **Demand Generation Strategy**:

- Develop and implement demand generation strategies to drive qualified leads and revenue.
- **Campaign Management**:

- Plan, execute, and optimize multi-channel marketing campaigns to generate demand.
- Coordinate with content creators, designers, and other stakeholders to ensure campaigns are executed effectively.
- Monitor and analyze campaign performance and adjust strategies as needed to achieve goals.
- **Lead Generation and Nurturing**:

- Identify and target key audiences for lead generation campaigns.
- Develop lead nurturing workflows to move prospects through the sales funnel.
- Utilize marketing automation tools to segment audiences and deliver personalized content.
- **Content Creation and Promotion**:

- Collaborate with the content team to create high-quality content that supports demand generation efforts.
- Promote content through various channels to drive engagement and conversions.
- Ensure content aligns with the buyer’s journey and addresses the needs of target personas.
- **SEO and SEM**:

- Implement SEO best practices to enhance organic search visibility and rankings.
- Manage SEM campaigns to drive targeted traffic and leads.
- Conduct keyword research and optimize content for search engines.
- **Analytics and Reporting**:

- Track and measure the effectiveness of demand generation campaigns using tools like Google Analytics, HubSpot, or Marketo.
- Provide regular reports on key metrics, campaign performance, and ROI.
- Use data insights to refine strategies and improve campaign effectiveness.
- **Collaboration and Communication**:

- Work closely with the sales team to ensure alignment on goals, messaging, and lead handoff processes.
- Collaborate with other marketing team members to ensure cohesive and integrated marketing efforts.
- Participate in regular meetings to share insights and updates on demand generation activities.
- **Market Research and Competitor Analysis**:

- Conduct market research to understand industry trends, customer needs, and competitive landscape.
- Use insights to inform demand generation strategies and identify new opportunities.

**Qualifications**:

- **Education**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- **Experience**:

- 3+ years of experience in demand generation or digital marketing, preferably in a B2B environment.
- Proven track record of developing and executing successful demand generation campaigns.
- **Technical Skills**:

- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Experience with CRM systems (e.g., Salesforce).
- Strong knowledge of SEO and SEM best practices.
- Familiarity with analytics tools like Google Analytics.
- **Soft Skills**:

- Excellent analytical and problem-solving abilities.
- Strong project management skills and attention to detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a team environment.
- Creative thinking and ability to innovate marketing strategies.

**Benefits**:

- Competitive salary based on experience.
- Health, dental, and vision insurance.
- Retirement savings plan.
- Paid time off and holidays.
- Opportunities for professional development and growth.
- Flexible working hours and the option to work remotely.

**Job Type**: Permanent

Pay: ₹400,000.00 - ₹600,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Experience**:

- total work: 4 years (preferred)
- B2B: 4 years (preferred)

Work Location: In person