
Content Strategist
6 days ago
About the role:
In this role, you will be responsible for developing and executing content strategies
that drive brand awareness, engagement, and customer retention. The ideal
marketing, as well as the ability to collaborate cross-functionally with design,
marketing, and product teams.
Objectives of this role:
- Content Strategy Development: Create a comprehensive content strategy that
aligns with business goals, customer needs, and market trends. Define content
objectives, audience personas, messaging, and content formats.
- Content Creation & Planning: Oversee content production across various
relevant, and optimized for SEO.
- Content Calendar Management: Develop and maintain a content calendar that
aligns with product launches, marketing campaigns, and seasonal events.
Ensure content deadlines are met consistently.
- Audience Research & Insights: Conduct regular audience research and gather
insights to ensure content resonates with target personas. Use data to refine
and optimize content strategies.
- SEO Optimization: Implement SEO best practices to ensure content ranks
highly on search engines and drives organic traffic. Collaborate with the SEO
team to identify keywords and track performance.
- Brand Voice & Consistency: Ensure all content aligns with the brand’s voice,
tone, and style guidelines. Maintain consistency across all content touchpoints
Qualifications:
- Experience: 1 to 3 years of experience in content strategy or content marketing.
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a
related field.
- Writing Skills: Exceptional writing, editing, and proofreading skills with an eye
for detail. Ability to create compelling and concise content for diverse
audiences.
- Strategic Thinking: Strong strategic thinking with a clear understanding of how
content can align with business objectives, customer needs, and overall
marketing strategy.
Pay: ₹500,000.00 - ₹1,000,000.00 per year
Schedule:
- Day shift
Work Location: In person
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