Content Strategist

6 days ago


Noida Uttar Pradesh, India Qrata Full time

About the role:
In this role, you will be responsible for developing and executing content strategies

that drive brand awareness, engagement, and customer retention. The ideal

marketing, as well as the ability to collaborate cross-functionally with design,

marketing, and product teams.

Objectives of this role:

- Content Strategy Development: Create a comprehensive content strategy that

aligns with business goals, customer needs, and market trends. Define content

objectives, audience personas, messaging, and content formats.
- Content Creation & Planning: Oversee content production across various

relevant, and optimized for SEO.
- Content Calendar Management: Develop and maintain a content calendar that

aligns with product launches, marketing campaigns, and seasonal events.

Ensure content deadlines are met consistently.
- Audience Research & Insights: Conduct regular audience research and gather

insights to ensure content resonates with target personas. Use data to refine

and optimize content strategies.
- SEO Optimization: Implement SEO best practices to ensure content ranks

highly on search engines and drives organic traffic. Collaborate with the SEO

team to identify keywords and track performance.
- Brand Voice & Consistency: Ensure all content aligns with the brand’s voice,

tone, and style guidelines. Maintain consistency across all content touchpoints

Qualifications:

- Experience: 1 to 3 years of experience in content strategy or content marketing.
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a

related field.
- Writing Skills: Exceptional writing, editing, and proofreading skills with an eye

for detail. Ability to create compelling and concise content for diverse

audiences.
- Strategic Thinking: Strong strategic thinking with a clear understanding of how

content can align with business objectives, customer needs, and overall

marketing strategy.

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Schedule:

- Day shift

Work Location: In person


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