Influencer Marketing Executive

1 week ago

Greater Kailash I Delhi Delhi, India SANYASI AYURVEDA Full time

**Key Responsibilities**

**Campaign Strategy & Planning**
- Develop and implement influencer marketing strategies that align with overall marketing goals.
- Identify and engage with key influencers across various platforms (Instagram, YouTube, etc.).
- Create comprehensive campaign plans, including goals, KPIs, budgets, and timelines.

**Influencer Relationship Management**
- Build and maintain strong relationships with influencers and their managers.
- Negotiate contracts, deliverables, and timelines with influencers.
- Ensure influencers align with brand values and messaging.

**Content Development & Collaboration**
- Collaborate with influencers to develop creative and authentic content.
- Coordinate content production, ensuring it meets brand standards and campaign objectives.
- Provide guidance and support to influencers throughout the content creation process.

**Campaign Execution & Monitoring**
- Launch and manage influencer campaigns across social media platforms.
- Track and analyze campaign performance, providing regular reports on key metrics.
- Optimize campaigns based on performance data and insights.

**Cross-functional Collaboration**
- Work closely with internal teams, including marketing, PR, and product, to align influencer efforts with broader marketing initiatives.
- Coordinate with the legal team to ensure compliance with advertising and disclosure regulations.

**Market Research & Trend Analysis**
- Stay up-to-date with industry trends, best practices, and emerging platforms.
- Conduct competitor analysis to identify opportunities and inform strategy.

**Qualifications**
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in influencer marketing, social media, or a related role.
- Strong understanding of social media platforms and influencer marketing trends.
- Excellent communication, negotiation, and relationship-building skills.
- Creative thinker with the ability to develop engaging content ideas.
- Proficiency in using analytics tools to measure and report on campaign performance.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience working with influencer marketing platforms (e.g., AspireIQ, Influencity).
- Familiarity with digital marketing and SEO.
- Strong writing and editing skills.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Fixed shift

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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