Digital Marketing

2 days ago

Hosur, India PMK SCANS AND LABS PVT LTD Full time

**Fresher Or Experience both can apply**

**Location Hosur**

**Roles and Responsiblities**
- **Strategy & Planning**:

- Develop and execute digital marketing strategies to promote diagnostic packages and health checkups.
- Collaborate with doctors and the operations team to design targeted campaigns.
- **Content & SEO**:

- Create and manage SEO-optimized content for blogs, landing pages, and social media.
- Ensure website content is regularly updated and optimized.
- **Paid Campaigns**:

- Run and optimize paid campaigns on Google Ads, Facebook, Instagram, and other relevant platforms.
- Monitor ROI, A/B test creatives, and manage ad spend efficiently.
- **Social Media**:

- Manage social media accounts - Facebook, Instagram, LinkedIn, and YouTube.
- Plan and execute monthly calendars with health awareness campaigns, patient testimonials, and promotional offers.
- **Analytics & Reporting**:

- Use tools like Google Analytics, Search Console, and Meta Business Suite to monitor and report on campaign performance.
- Provide insights and recommendations to improve marketing performance.
- **Online Reputation Management (ORM)**:

- Monitor online reviews on platforms like Google and Practo, respond to feedback professionally, and manage brand reputation.

Schedule:

- Rotational shift

Work Location: In person

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