Sales and Marketing Officer

1 day ago

Aurangabad Maharashtra, India Anandi Multispeciality Hospital Full time

**Job Title**: Public Relations officer

**Experience**: 1 yrs to 5 years

**Key Responsibilities of the role**:

- Developing and executing marketing plans and programs, both short and long range, to ensure the profit growth and expansion of the brand within designated budgets.
- Responsible for the revenue generation and driving operational excellence leading to expanding the portfolio size.
- To design, develop and implement a robust marketing business plan to further achieve deep market penetration.
- Build a strong Go-to-Market (GTM) plan by developing and executing strategies for hospital services, encompassing market analysis and cross-functional team coordination.
- Responsible to work closely with top leadership team and key stakeholders to define the success matrix for the Hospital.
- Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing goals.
- Oversee all the publishing material of the hospital; namely: information booklet, leaflets, brochure and other related materials. These shall include the content, design and proofreading.
- Guiding and driving the team of executives to generate business through local medical fraternity.
- Develop business relations with Insurance Providers / Doctors / Medical Institutions / Medical Tourism drivers.
- Oversee the hospital's brand identity and positioning, ensuring consistency across all marketing channels and materials.
- Develop and maintain relationships with media outlets, healthcare influencers, and community stakeholders to generate positive publicity and media coverage for the hospital brand.
- Collaborate with physicians and clinical departments to promote hospital services, build referral relationships, and facilitate physician engagement in marketing initiatives.
- Events and Sponsorships: Plan and coordinate hospital events including Health talks, CMS programs and community education programmes, Health camps, sponsorships, and community outreach programs to raise awareness and promote goodwill in the community.

**Qualifications and Key skill-set**:

- Education: Bachelor's/ Master's degree in marketing, communications, business administration, or a related field (Master's degree preferred).
- Experience: 2+ years of extensive experience in healthcare marketing, preferably in a leadership role with a strong track record of success in a healthcare/ hospital setting.

**Skills**:

- Strong understanding of healthcare industry dynamics and hospital marketing trends.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Creativity and innovation in developing marketing campaigns and messaging.
- Excellent communication, presentation, and interpersonal skills.
- Ability to collaborate effectively with cross-functional teams and key stakeholders.
- Results-driven with a track record of achieving measurable marketing goals and objectives.

**Walk IN**:
**Time**: Morning 10 am to 12 pm

**Address**: Anandi Multispecialty Hospital, Shivaji Nagar Rd, opp. HDFC Bank, Sutgirni Chowk, Kasliwal Nagar, Garkheda, Chhatrapati Sambhajinagar, Maharashtra 431009

**Benefits**:

- Paid time off
- Provident Fund

Compensation Package:

- Performance bonus

Schedule:

- Day shift

Work Location: In person

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