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Facebook Ads Executive

2 weeks ago

Perambur Chennai Tamil Nadu, India echoVME Digital Full time

**Roles and Responsibilities**
- Set up campaigns in accordance to client requirements.
- Constantly optimize the campaign to get the best results
- Engaging with clients to understand their requirements and translating into appropriate digital initiatives.
- Develop and manage the strategy setup for the campaigns
- Design and implement meaningful and actionable audience and creative tests.
- Writing copies for Facebook Ads that drives conversions
- Checking the consistency of Facebook Ad Copy tone and language vis-à-vis Landing page and vice versa
- Creating and choosing landing pages according to the target audience
- Optimizing landing page that suits the campaign
- Daily monitoring of results and improving ads
- Testing variations of ads to determine the best performing one
- Manage budgets on a daily, weekly and a monthly basis to keep spend optimized.
- Work with the web development, design team and content team
- Generate results from the dashboard and keep client updated always
- Initiate client meetings at regular intervals
- Actively participate in ideating strategies for clients