Chief Marketing Officer

10 hours ago


Velachery Chennai Tamil Nadu, India Velciti Consulting Engineers (P) Ltd Full time

JOB SUMMARY:
Chief Marketing Officer (CMO) plays a key strategic role in driving business growth, building brand credibility, and ensuring the company wins projects in a competitive B2B market

**Responsibilities**:

- Develop marketing strategy aligned with the company’s vision and revenue goals (e.g., infrastructure, buildings, water, transportation).
- Identify target sectors (government, private real estate, EPC firms, infrastructure developers).
- Position the company as a thought leader in civil engineering and consulting through branding and PR.
- Work closely with the Business Development (BD) team to:

- Identify new markets (smart cities, green buildings, urban planning, etc.).
- Support bid/tender marketing for government/PSU contracts.
- Build alliances and partnerships with developers, contractors, and govt departments.

Branding and Communications
- Build and manage the brand identity - website, brochures, case studies, social media.
- Create compelling project showcases, client testimonials, and success stories.
- Develop technical marketing content (e.g., white papers on urban flood modeling, geotechnical innovations).

Digital and Offline Marketing
- Oversee digital presence - SEO, LinkedIn, targeted ads to project decision-makers.
- Organize or sponsor technical webinars, industry events, and expos.
- Ensure presence in RFP/RFQ portals, government vendor lists, and civil engineering directories.

Client Relationship Management
- Maintain strong relationships with key clients (builders, municipalities, industrial clients).
- Design client feedback programs and loyalty initiatives.
- Ensure CRM system is leveraged for tracking leads, proposals, and follow-ups.

**Benefits**:

- Food provided

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- B2B Marketing: 8 years (preferred)

Work Location: In person



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