Digital Marketing Executive

1 week ago


Kolkata West Bengal, India MAHENDRA NATH GHOSH EDUCATIONAL & WELFARE TRUST Full time

**Your role**
- Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
- Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

**Your tasks**
- Create and curate social media campaigns, including content creation, publishing, and community management.
- Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to stakeholders.

**Your profile**
- A bachelor’s degree in marketing, communication, or related fields.
- 3+ years of experience in digital marketing or content marketing.
- Experience with web analytics tools like Google Analytics and Search Console.
- Excellent communication, presentation and interpersonal skills.

**Preferred skills and qualifications**
- Experience with graphic design and content production.
- Knowledge of website CMS and marketing automation tools.
- Familiarity with UI/UX design principles and website design best practices.
- Well conversant in Photoshop (adobe photoshop, CS6, premier pro, AI).

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Work Location: In person



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