Digital Marketing Expert

2 days ago

Gurugram Haryana, India Swaran Soft Support Solutions Full time

Role: Digital Marketing Expert

Location: Raipur, India

Department: Digital Marketing

Experience Required: 3-5 Years

Employment Type: Full-Time

About Swaran Soft Support Solutions:
Swaran Soft is a reputed technology consulting and digital security company with a presence

in India, GCC, and Europe. With over 22 years of expertise, we have successfully delivered

1500+ projects to 350+ clients across 8+ countries. We specialize in digital transformation,

AI, IoT, and cloud services, aiming to provide cutting-edge solutions that drive business

growth and innovation.

Role Overview:
We are looking for a highly skilled and experienced PPC Executive to join our dynamic digital

optimizing PPC campaigns across various platforms to drive traffic, generate leads, and

achieve business goals.

Key Responsibilities:

- Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, and other

platforms.
- Conduct thorough keyword research and selection to identify target keywords and

optimize campaign performance.
- Monitor and analyze campaign performance, making data-driven decisions to

improve ROI and achieve KPIs.
- Create and optimize ad copy, landing pages, and bid strategies to maximize

conversions.
- Perform A/B testing to continuously improve ad performance and landing page

effectiveness.
- Collaborate with the marketing team to align PPC strategies with overall marketing

objectives.
- Generate regular reports on campaign performance, providing insights and

recommendations for improvement.
- Stay updated with the latest trends and best practices in PPC and digital marketing.
- Manage budgets effectively, ensuring optimal allocation of resources to achieve

maximum results.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in PPC campaign management, preferably in a technology or

consulting firm.
- Proficiency in using Google Ads, Bing Ads, and other PPC platforms.
- Strong analytical skills with the ability to interpret data and make data-driven

decisions.
- Excellent understanding of keyword research, bid management, and ad copy

optimization.
- Experience with A/B testing and landing page optimization.
- Familiarity with Google Analytics and other web analytics tools.
- Strong communication and collaboration skills.
- Ability to manage multiple campaigns and projects simultaneously.

Preferred Skills:

- Google Ads certification is a plus.
- Experience with programmatic advertising and display networks.
- Knowledge of SEO and its integration with PPC strategies.
- Familiarity with CRM systems and marketing automation tools.

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