Principal - Ads Strategy, Prime Video
3 days ago
10+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input, development and execution from concept to completion
- MBA from a reputed institution with 10+ years’ experience with last 3-4 years in senior leadership position in a relevant Ad-strategy / advertising led function.
- Highly Analytical, Problem Solving & someone who is comfortable with ambiguity
- A proven track record of building a new business, strategic acumen with a high Bias for Action and Think Big attitude
- Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance
1. Drive inputs within Prime Video across teams & enable Ad Sales team in defining the “Prime Video Ads” narrative/positioning across reach, targeting & why Advertisers should partner with us
2. Influence & guide Pricing and Packaging on Prime Video Ads as the Supply side owner & influence monetization growth via support to Amazon Ads team
3. Partner with Ads team to meet strategic advertisers, media agencies where needed, as the voice / representative of Prime Video
4. Lead ideation, conceptualizing and implementation of Brand Integration and Product placement opportunities for strategic advertisers
5. Lead initiatives on defining our targeting capabilities, measurement and reporting practices, CX policies and tenets on Ads
6. Collaborate with Ads team on GTM strategy and own mechanisms to inspect and audit performance/requirements on an ongoing basis.
7. Provide thought leadership to drive the annual planning process for Ads monetization
Key job responsibilities
1. Drive inputs within PV across teams & enable Ad Sales team in defining the “Prime Video Ads” narrative/positioning across reach, targeting & why Advertisers should partner with us
2. Influence & guide Pricing and Packaging on PV Ads as the Supply side owner & influence monetization growth via support to Amazon Ads team
3. Partner with Ads team to meet strategic advertisers, media agencies where needed, as the voice / representative of Prime Video
4. Lead ideation, conceptualizing and implementation of Brand Integration and Product placement opportunities for strategic advertisers
5. Lead initiatives on defining our targeting capabilities, measurement and reporting practices, CX policies and tenets on Ads
6. Collaborate with Ads team on GTM strategy and own mechanisms to inspect and audit performance/requirements on an ongoing basis.
7. Provide thought leadership to drive the annual planning process for Ads monetization
- Digital advertising experience managing large clients
- Experience at building teams, ideally with a focus that includes sales and go-to-market strategy
- Experience in doing similar role across TV or OTT player
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