Principal - Ads Strategy, Prime Video

5 days ago

Mumbai, India ASSPL - Maharashtra Full time

10+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input, development and execution from concept to completion
- MBA from a reputed institution with 10+ years’ experience with last 3-4 years in senior leadership position in a relevant Ad-strategy / advertising led function.
- Highly Analytical, Problem Solving & someone who is comfortable with ambiguity
- A proven track record of building a new business, strategic acumen with a high Bias for Action and Think Big attitude
- Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance

1. Drive inputs within Prime Video across teams & enable Ad Sales team in defining the “Prime Video Ads” narrative/positioning across reach, targeting & why Advertisers should partner with us
2. Influence & guide Pricing and Packaging on Prime Video Ads as the Supply side owner & influence monetization growth via support to Amazon Ads team
3. Partner with Ads team to meet strategic advertisers, media agencies where needed, as the voice / representative of Prime Video
4. Lead ideation, conceptualizing and implementation of Brand Integration and Product placement opportunities for strategic advertisers
5. Lead initiatives on defining our targeting capabilities, measurement and reporting practices, CX policies and tenets on Ads
6. Collaborate with Ads team on GTM strategy and own mechanisms to inspect and audit performance/requirements on an ongoing basis.
7. Provide thought leadership to drive the annual planning process for Ads monetization

Key job responsibilities
1. Drive inputs within PV across teams & enable Ad Sales team in defining the “Prime Video Ads” narrative/positioning across reach, targeting & why Advertisers should partner with us
2. Influence & guide Pricing and Packaging on PV Ads as the Supply side owner & influence monetization growth via support to Amazon Ads team
3. Partner with Ads team to meet strategic advertisers, media agencies where needed, as the voice / representative of Prime Video
4. Lead ideation, conceptualizing and implementation of Brand Integration and Product placement opportunities for strategic advertisers
5. Lead initiatives on defining our targeting capabilities, measurement and reporting practices, CX policies and tenets on Ads
6. Collaborate with Ads team on GTM strategy and own mechanisms to inspect and audit performance/requirements on an ongoing basis.
7. Provide thought leadership to drive the annual planning process for Ads monetization
- Digital advertising experience managing large clients
- Experience at building teams, ideally with a focus that includes sales and go-to-market strategy
- Experience in doing similar role across TV or OTT player

  • Principal - Sports Marketing, Amazon Prime Video

    22 hours ago

    Mumbai, India ASSPL - Maharashtra Full time

    Experience presenting metrics and progress to goal with stakeholders - Experience using data and metrics to measure impact and determine improvements - Experience managing teams - Experience guiding creative input, development and execution from concept to completion - 7+ years of marketing experience - Experience using Microsoft Excel to manipulate and...

  • Data Scientist Ii, Svod Analytics, Prime Video

    2 weeks ago

    Mumbai, India ASSPL - Maharashtra Full time

    Masters in quantitative field (Computer Science, Mathematics, Machine Learning, AI, Statistics, or equivalent) - 5+ years of experience working in data science - Extensive knowledge and practical experience in several of the following areas: machine learning, statistics, NLP, deep learning, recommendation systems, dialogue systems, information retrieval. -...

  • Data Scientist Ii Prime Video

    5 days ago

    Mumbai, India ADCI - Maharashtra Full time

    Masters in quantitative field (Computer Science, Mathematics, Machine Learning, AI, Statistics, or equivalent) - 5+ years of experience working in data science - Extensive knowledge and practical experience in several of the following areas: machine learning, statistics, NLP, deep learning, recommendation systems, dialogue systems, information retrieval. -...

  • Principal – Artha Prime Fund

    6 days ago

    Mumbai, Maharashtra, India Artha Group Full time ₹ 36,00,000 - ₹ 40,00,000 per year

    About Artha Group & Artha Prime FundArtha Group is a performance-led investment house managing over₹1,250 crores (USD 150M+)across venture capital, private equity, and cross-stage strategies. Our fund platforms include:Artha Venture Fund - Early-stage VC (B2C, mobility, fintech, B2B SaaS)Artha Continuum Fund - Cross-stage investing across India + global...

  • Manager - Ad Operations (Video & CTV)

    2 weeks ago

    Mumbai, India Alchemy Group Full time

    ROLE: Manager - Ad Operations (Video & CTV)EXPERIENCE: 3+ years, prior experience at a media company/agency preferredLOCATION: Mumbai (Hybrid)RESPONSIBILITIES:Review online advertising from clients and ensure that they adhere to advertising specifications and guidelines.Own all Ad-ops components, including campaign launches, strategy execution, and...

  • AI Video Specialist

    5 days ago

    Mumbai, India LehLah Full time

    Role OverviewWe’re seeking an experienced AI Video Creation Expert with hands-on expertise in platforms like Higgsfield, Heygen, and ElevenLabs, who can lead the production of high-quality, personalized video content for ads, social media, and celebrity-based brand films. You’ll collaborate closely with our brand team to ideate and generate...

  • AI Video Specialist

    5 days ago

    Mumbai, India LehLah Full time

    Role OverviewWe’re seeking an experienced AI Video Creation Expert with hands-on expertise in platforms like Higgsfield, Heygen, and ElevenLabs, who can lead the production of high-quality, personalized video content for ads, social media, and celebrity-based brand films. You’ll collaborate closely with our brand team to ideate and generate...

  • AI Video Specialist

    5 days ago

    Mumbai, India LehLah Full time

    Role Overview We’re seeking an experienced AI Video Creation Expert with hands-on expertise in platforms like Higgsfield, Heygen, and ElevenLabs, who can lead the production of high-quality, personalized video content for ads, social media, and celebrity-based brand films. You’ll collaborate closely with our brand team to ideate and generate...

  • AI Video Specialist

    7 days ago

    Mumbai, India LehLah Full time

    Role Overview We’re seeking an experienced AI Video Creation Expert with hands-on expertise in platforms like Higgsfield, Heygen, and ElevenLabs, who can lead the production of high-quality, personalized video content for ads, social media, and celebrity-based brand films. You’ll collaborate closely with our brand team to ideate and generate...

  • AI Video Specialist

    7 days ago

    Mumbai, India LehLah Full time

    Role OverviewWe’re seeking an experienced AI Video Creation Expert with hands-on expertise in platforms like Higgsfield, Heygen, and ElevenLabs, who can lead the production of high-quality, personalized video content for ads, social media, and celebrity-based brand films. You’ll collaborate closely with our brand team to ideate and generate...