Social Media Executive

1 week ago

Malad Mumbai Maharashtra, India Dadasaheb Phalke International Film Festival Full time

About the Organisation:
Key Responsibilities:

- Develop and execute content strategies across all social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and YouTube, to increase engagement and reach.
- Create, curate, and schedule high-quality, engaging, and on-brand content (posts, images, videos, stories, etc.) in collaboration with the creative team.
- Monitor social media trends, industry news, and competitor activities to keep DPIFF’s social presence current and relevant.
- Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner to enhance community interaction.
- Analyze social media performance metrics, prepare monthly reports, and offer insights to optimize content and improve engagement.
- Collaborate with the PR and Content teams to align social media strategies with overall festival communications.
- Support live social media coverage during DPIFF events, awards ceremonies, and on-ground activities to maximize real-time audience engagement.
- Assist in managing paid social media campaigns to boost brand visibility and reach target audiences.

Qualifications:

- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 1-2 years of experience in social media management or digital marketing, preferably within the entertainment or event industry.
- Proficiency in social media tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Strong writing, editing, and communication skills with attention to detail.
- Creativity and a good eye for visual content.
- Knowledge of digital marketing trends and best practices.
- Ability to work well under pressure, manage time effectively, and meet deadlines.

Preferred Skills:

- Basic graphic design skills and familiarity with tools like Canva, Adobe Photoshop, or Illustrator.
- Experience with social media advertising (Facebook Ads, Instagram Ads).
- Interest in Indian cinema, entertainment, and cultural events.

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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