Full Stack Marketer

As a Full-stack Product Marketing Specialist at GeekyAnts, you will play a critical role in shaping and executing comprehensive marketing strategies that drive brand growth, lead generation, and customer engagement for our products.

**Responsibilities**

**Strategic Planning** **Develop and execute a full-stack marketing strategy that aligns with GeekyAnts products’ business goals.**
- Identify and prioritize marketing channels (e.g., SEO, content, paid ads, social media) based on ROI and audience insights.
- Establish KPIs and monitor performance across campaigns to achieve growth targets.
- **Content Marketing**

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- **Collaborate with the design team to create compelling visual assets for campaigns.**
- Implement a strong storytelling approach to build products’ brand authority.

Digital Marketing Plan and execute paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to drive qualified traffic.**Social Media & Community Engagement Manage social media platforms to increase brand visibility and engage with target audiences.**Growth Marketing Conduct A/B testing on campaigns, website pages, and product features to optimize performance.**Partnerships & Collaboration Identify co-marketing opportunities with partners, industry influencers, and thought leaders.**Analytics & Reporting Track, analyze, and report on campaign performance, website metrics, and customer engagement. **Proven experience in full-stack marketing roles, ideally in tech or SaaS environments.**
- Optimize product websites for SEO and conversion rate improvement.
- Analyze user behavior and engagement through tools like Google Analytics, Hotjar, and SEMrush to refine marketing efforts.
- **Develop and execute campaigns that foster an engaged community.**:

- mplement marketing automation and lead-nurturing strategies through tools like HubSpot or Marketo.
- **Work closely with the sales team to align on messaging and lead qualification.**:

- Provide actionable insights based on data to inform future marketing strategies.

**Essential Skills**
- Proficiency in marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, SEMrush).
- Ability to write compelling copy and create visually appealing content in collaboration with designers.
- Analytical mindset with experience in using data for decision-making.

**Preferred Skills** **Familiarity with development and product lifecycles (experience with developer tools is a plus).**
- Hands-on experience with marketing automation platforms.
- Knowledge of demand generation and account-based marketing (ABM).
- If you know React Native and related technologies, you will be a good fit.

Educational Qualifications

**Any Bachelors / Masters degree (Masters in Marketing preferred)**

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

**Benefits**:

- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Angular: 1 year (required)
- total work: 5 years (required)
- Java: 1 year (required)

Work Location: In person