Branch Service Mnaager-warangal

2 weeks ago


Andhra Pradesh, India Aditya Birla Group Full time

***:_Write the purpose for which the job exists (in 2-3 lines)_**:
To provide inputs to develop distribution Purpose, strategy and new distribution models in line with the business agenda. The role would also involve taking new initiatives during the year which would either supplement the existing distribution structure and/or create new distribution models and streamlining the distribution back-end processes to ensure consistent support to the distribution sales force.

**Dimensions**:

- Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job._

**Metric**

**Metric**

**Units**

**FY18**

**FY19**

**FY20**

**Span of control**

Agency(tied+ APC) Employee Base

No.

650

1000

1500

Number of branches

No.

87

120

200

Number of Agency/APC units

No.

87

120

200

Number of Advisors

No.

11,700

18,994

23,221

Number of Agency FLS

No.

469

625

1000

**Productivity**

% Active Advisors

%

20%

20%

20%

Active Advisors/FLS

No.

25

30

35

NOP/active Advisor/Month

No.

1.43

1.76

2.11

GWP/active Advisor/Month

Rs.

4391

5797

8643

% of sales employees earning incentive

%

% of R n R coverage

%

**Job Context & Major Challenges**:Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section**:
**About the Health Insurance Industry -**

While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalised service provider ( remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore new opportunities with them.Market Opportunities - With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space, and the insurers are facing challenges to cater to the needs of this diverse clientele. Increasingly Indian customers have started considering health insurance partners as ententions of health advisers. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions with wellness benefits which would help them meet their end objectives and bring in profitable revenue source for the company.**About the Health Insurance Industry -**

While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalised service provider ( remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore new opportunities with them.Market Opportunities - With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space, and the insurers are facing challenges to cater to the needs of this diverse clientele. Increasingly Indian customers have started considering health insurance partners as ententions of health advisers. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions with wellness benefits which would help them meet their end objectives and bring in profitable revenue source for the com


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