Public Relations Officer

2 days ago

Allahabad, India Brijrani Memorial Hospital Full time

**Job Title**: Public Relations Officer (Sales & Marketing) **Location**: Brijrani Memorial Hospital, Prayagraj, Uttar Pradesh **Job Type**: Full-time **Experience Required**: 2+ years in PR/Marketing/Sales (Healthcare experience preferred)

**Job Summary**:
Brijrani Memorial Hospital is seeking a dynamic and results-driven **Public Relations Officer (PRO)** with a strong background in **sales and marketing**. The role focuses on building strong relationships with patients, the public, doctors, and partner organizations, while actively promoting the hospital’s services to increase patient footfall and brand visibility.

**Key Responsibilities**:

- Facilitate external communications and public engagement.
- Develop and implement PR and marketing strategies to promote hospital services.
- Establish and maintain relationships with local doctors, clinics, corporations, and referral sources.
- Conduct field visits to generate patient referrals and promote healthcare packages.
- Plan and coordinate community outreach programs, health camps, and promotional events.
- Manage the hospital’s online and offline brand presence, including social media content and local advertising.
- Monitor and analyse market trends, competitors, and customer feedback to improve services and outreach.
- Prepare and submit regular reports on marketing activities, ROI, and new leads.

**Key Skills Required**:

- Strong communication and interpersonal skills
- Confident in public speaking and relationship management
- Marketing & sales acumen with a results-oriented approach
- Knowledge of healthcare industry and patient relationship management
- Proficiency in MS Office and basic digital marketing tools

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
- Minimum 2 years of relevant experience in sales/PR/marketing (hospital or healthcare background preferred)
- Referrals from previous employers

**Salary**: Competitive, based on experience.

**To Apply**:
**Job Types**: Full-time, Permanent, Fresher

Pay: ₹9,000.00 - ₹15,000.00 per month

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Morning shift

Work Location: In person

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