Marketing Executive

4 days ago

Puducherry, India SAFATECH Integrated Solutions Private Limited Full time

**About Us**:
**SAFATECH Integrated Solutions Private Limited **is a dynamic and forward-thinking company that specializes in the IT sector. We are looking for a creative and driven Social Media Marketing Executive to join our marketing team and help elevate our brand’s online presence.

As a Social Media Marketing Executive, you will be responsible for managing and executing our social media strategies across various platforms. Your role will be crucial in building and engaging our online community, driving brand awareness, and generating leads through innovative and creative content.

**Key Responsibilities**:

- Develop, implement, and manage social media strategies to align with business goals.
- Create and curate engaging content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Monitor and respond to audience interactions, comments, and messages in a timely manner.
- Analyze and report on the performance of social media campaigns, using insights to optimize strategies and improve ROI.
- Collaborate with the marketing team to ensure brand consistency in messaging and visual identity.
- Stay up-to-date with the latest social media trends, tools, and best practices to continuously improve our social media presence.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
- Work closely with other departments, such as sales and customer service, to ensure a cohesive and effective online presence.
- Identify and engage with social media influencers and brand advocates to expand our reach and credibility.
- Monitor competitors’ social media activities and identify opportunities for differentiation.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Marketing Executive or similar role.
- Strong understanding of social media platforms, their algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to produce engaging content.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads, etc.).
- Analytical mindset with the ability to interpret social media metrics and translate them into actionable insights.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational skills and attention to detail.

**Education**:

- Bachelor's (preferred)

**Experience**:

- social media marketing: 1 year (preferred)
- social media Marketing: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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