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PPC Executive

2 weeks ago

Sahibzada Ajit Singh Nagar Ludhiana Punjab, India i7 Studios - Bestech Business Center Full time

The PPC Executive is responsible for implementing Pay Per Click media strategies for clients. He/She should quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility
- Manage, review, and perform daily account responsibilities associated with Google AdWords, and other search platforms for a variety of clients.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet client goals.

Professional Skills & Qualifications
- Around 1- 3 years experience in PPC
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

**Salary**: ₹8,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (required)

**Language**:

- English (required)