PPC Executive

3 days ago

Sahibzada Ajit Singh Nagar Ludhiana Punjab, India Rudra Innovative Software Full time

We are looking for a PPC (Pay Per Click) Executive to run PPC campaigns and monitor paid search budgets.

**Responsibilities**
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep updates of PPC and SEM trends.

**Requirements**:

- Minimum 1 year proven experience as a PPC
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills.

**Qualifications**
- A university graduate; Masters (Computers / Business) is preferred

**Salary**: ₹25,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Sahibzada Ajit Singh Nagar - 160059, Punjab: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

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