Social Media Executive

4 days ago


Beliaghata Kolkata West Bengal, India Little Collars Full time

**Key Responsibilities**:

- **Content Creation**:

- Design and create engaging posts, graphics, videos, and other content for social media platforms.
- Ensure content aligns with the brand's voice, tone, and messaging.
- Stay up-to-date with trends to ensure content is relevant and engaging.
- **Social Media Strategy**:

- Develop and implement social media strategies to achieve marketing goals.
- Conduct market research to understand target audiences and competitors.
- Set social media goals (e.g., increasing engagement, followers, or sales).
- **Community Management**:

- Engage with the audience by responding to comments, messages, and mentions.
- Build relationships with followers and influencers to enhance the brand’s community.
- Handle customer inquiries and resolve issues via social media.
- **Analytics & Reporting**:

- Monitor social media metrics like engagement, reach, and conversion rates.
- Create regular reports to measure performance and ROI.
- Adjust strategies based on performance data to improve results.
- **Advertising**:

- Plan and execute paid social media campaigns.
- Manage ad budgets and optimize campaigns for better results.
- Track ad performance and adjust targeting for better engagement and conversions.
- **Collaboration**:

- Work closely with other marketing teams to align social media efforts with broader marketing goals.
- Coordinate with designers, copywriters, and other team members to create compelling content.
- **Trend Monitoring**:

- Stay on top of industry trends, social media changes, and platform updates.
- Adjust strategies to take advantage of new opportunities or features on social media platforms.

Skills Required:

- **Social Media Knowledge**: Expertise in various social media platforms like Facebook, Instagram, etc.
- **Content Creation & Design**: Knowledge of content creation tools (e.g., Canva, Adobe Creative Suite).
- **Communication**: Strong written and verbal communication skills.
- **Analytical Skills**: Ability to analyze metrics and optimize strategies.
- **Time Management**: Ability to handle multiple platforms and projects simultaneously

Pay: ₹5,000.00 - ₹8,000.00 per month

**Benefits**:

- Provident Fund

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Social media marketing: 1 year (required)
- total work: 1 year (required)

License/Certification:

- Digital marketing (required)

Work Location: In person



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