Freshers/organic Marketing

4 days ago

Bengaluru Karnataka, India Dezy Full time

**Freshers/Organic Marketing**

**Key Responsibilities**

**Online Organic Marketing**
- **SEO & Website Growth**

○ Optimise website content, blogs, and landing pages for high-intent keywords.

○ Manage backlink building, site audits, and technical SEO fixes in collaboration with developers.
- **Google Business Profile (GBP) & AI Search**

○ Regularly update GBPs across clinic locations, ensuring reviews, photos, and Q&A are fresh and optimised.

○ Stay ahead of AI-driven search discovery (Google SGE, ChatGPT plugins, etc.) and adapt content for discoverability.
- **Social Media (Organic)**

○ Create and schedule posts across LinkedIn, Instagram, and other relevant platforms.

○ Drive engagement through community building, user-generated content, and storytelling.

**Offline & Partnership Marketing**
- **Corporate Partnerships**

○ Develop and maintain relationships with HR and admin leaders to offer dental health checkups and employee benefits.
- **Hyperlocal Marketing**

○ Plan and execute low-cost, high-visibility campaigns near clinics (flyers, posters, community events, local influencers).
- **Community & Offline Partnerships**

○ Collaborate with gyms, cafes, salons, and housing societies for awareness and referral opportunities.

**What Success Looks Like**
- Steady month-on-month growth in **organic leads** (both online and offline).
- Top search rankings for target keywords and optimised GBP profiles across all clinic locations.
- Active engagement on social media platforms with growing follower base.
- Signed partnerships delivering walk-ins and referrals.
- Measurable contribution to new patient acquisition from organic sources (vs paid).

**Role Details**
- **Job Type**: Full-time
- **Level**: Entry-Mid (Freshers - 1 years experience)
- **Location**: Bangalore
- **Experience**: Fresher
- **Reports to**: Head of Organic Growth

Work Location: In person

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person

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