Marketing Associate- Aso

**About SKIDOS Vision, Mission & Culture**

We want to build the world’s leading brand for developing 21st Century skills among families with kids. Our mission is to help kids become lifelong, confident and happy learners. We believe it is more important NOW than ever before for kids to be equipped with both fundamental academic skills (Literacy & Numeracy) & non-academic skills (e.g. Critical thinking, Creativity, Collaboration, Communication, Information, Media & Tech literacy, Leadership & social skills, Initiative & Productivity). These skills are important for them to be well prepared for their adult life to achieve confidence, happiness & contentment while helping to advance the human race.

Our core product is a SDK which helps us embed learning content in great games. We offer parents a subscription service which allows them to access all the games and learning content. Currently we have 70+ games available across on Apple and Google Play Store.

We are a rapidly growing scale-up with a very ambitious and impactful mission, backed by leading VC’s, Angel investors and the Danish Growth fund.

At SKIDOS, we believe in a positive work environment where you feel happy & content while working on something which is truly meaningful and impactful. We respect work-life balance and have flexible working hours. We do not believe in micro-management but instead believe in creating an environment to help you learn and shine. We love people who have something to say, and we listen. With us, you will get a chance to dive in our suite of learning products that are being used by millions of users around the world.

**Join our Marketing Team**

We offer an exciting opportunity for an ASO Specialist to join the SKIDOS Marketing team and help drive our iOS organic acquisitions and take it to the next level, as well as contribute to marketing effort in Android.

ASO Specialists will report to the Head of Customer Acquisition. The new member will work together with other marketing stakeholders such as Android ASO specialist, Paid marketing manager, Customer lifecycle manager, and Design colleagues. A new member needs to own up the acquisition funnel from app discovery to paying subscribers, and contribute to the revenue target for iOS.

Your objective will be to support organic downloads and our user acquisition strategy by optimizing keywords to ensure SKIDOS apps appear at the top of the search, supporting releases of existing apps, launching new games, performing competitor and marketing research, running ASO experiments, and analyzing results mainly in iOS, and support some Android activities.

**You will spend most of your time on**:

- Optimizing keywords strategy for App Store apps
- Identify profitable customer cohorts and drive experimentation across different stages of the acquisition funnel to improve key metrics
- Supporting the release cycle of existing and new games
- Create and implement an ASO strategy to improve monetization rates of SKIDOS apps
- Work with cross-functional stakeholders (Data, Product, and Engineering teams) to gain insights and identify areas for improvement
- Provide guidelines and recommendations to other stakeholders on how to maximize in-app discovery and improve conversion rate based on analytics.

**What we want to see in your past experience**:

- About 2 years experience with ASO (App Store)
- Excellent analytical skills
- Excellent written and verbal communication skills in English
- Basic knowledge of additional languages (Spanish, Italian, Portuguese, French, etc.) - is an advantage
- Ability to manage multiple tasks and support communication across several departments as well as within the marketing team
- Ability to work under your own initiative
- Organized, punctual, responsible

**What SKIDOS can offer you as a professional?**
- Work with great people

We are an international team of highly skilled and motivated people with a deep passion and ambitious drive for what we are building. You will learn from the best in various functions.
- Disrupt

We disrupt learning and how children will learn in the future by using the latest technology. With our global ambitions, we aim to make a big positive impact on the way children learn now and in the future.
- Perks and Benefits
These are optional and can be tweaked on an individual basis depending on what makes you most productive. Here are things we offer:

- MacBook or Top windows laptop
- Headphones and similar accessories required for work
- Standing desk for office or home office infrastructure
- Devices (IOS or Android) if it's a requirement for work
- Compensation
We’re happy to offer a competitive salary package based on experience.