Copywriter & Conceptualiser

**JOB DESCRIPTION**:
**About Times Internet**

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level

**About the Business Unit**

Members get exclusive access to 25+ subscriptions and 40+ curated benefits from leading brands across Entertainment, Shopping, Essentials, Health & Fitness, Content, Dining, Travel, and a lot more.

Times Prime members also get VIP access to Exclusive premiers, Concerts, Stand Up Shows etc.

30+ leading players have partnered with Times Prime for customer gratification, acquisition, and other endeavors. Our clients include CitiBank, HDFC, Kotak Mahindra, IDFC First, Amazon, Tata Cliq, Samsung, Xiaomi, Flipkart, Myntra and many more.

**About the Role**

This role involves crafting compelling copy and visual concepts for digital marketing campaigns, ensuring brand consistency across platforms. It includes social media management, content strategy, and campaign execution to drive engagement and conversions. Collaboration with designers, marketers, and influencers is key to delivering impactful brand storytelling.

**Work Responsibilities**:
**1. Copywriting Responsibilities**:
Write engaging headlines, captions, and call-to-action (CTA) phrases that drive engagement and conversions.

Ensure messaging consistency across different platforms and campaigns.

Adapt tone and language based on brand voice and target audience.

Collaborate with designers to align copy with visuals.

Create scripts for short-form and long-form video content (ads, reels, brand films, etc.).

Proofread and edit content to maintain clarity, grammar, and impact.

**2. Visualization & Creative Conceptualization**:
Develop visual concepts for campaigns, aligning them with brand identity and target audience.

Work with designers to create static and motion graphics for social media, website, and digital ads.

Ensure high-quality, aesthetically strong visual storytelling that complements the copy.

Brainstorm innovative campaign ideas, including themes, taglines, and visual identities.

3. Social Media Management:
Plan, schedule, and manage content calendars across social media platforms.

Write and design posts, stories, and interactive content that drive engagement.

Analyze performance metrics (reach, engagement, conversions) and optimize content accordingly.

Stay updated on social media trends and best practices to keep content fresh and relevant.

Collaborate with influencers or brand ambassadors for campaign amplification.

Engage with the community, responding to comments, messages, and trends in real-time.

Work with paid media teams to create performance-driven content for ad campaigns.

**4. Brand Strategy & Campaign Execution**:
Collaborate with marketing teams to develop brand communication strategies.

Ensure consistency in storytelling across all platforms.

Develop campaign concepts that align with business objectives.

Execute and monitor campaigns, making real-time adjustments based on performance insights.

Assist in influencer collaborations, ensuring the right messaging and creative direction.

**5. Cross-functional Collaboration**:
Work with designers, video editors, and social media teams to execute campaigns.

Align with the PR team for messaging in press releases and articles.

Coordinate with performance marketing teams for content tailored to paid promotions.

Collaborate with product and brand teams for campaign ideation and execution.