Social Media Executive at Ichars

1 week ago

Old Palasia Indore Madhya Pradesh, India Institute of Clinical Hypnosis and related sciences Full time

Social Media Executive at ICHARS

**Location: On-Site (Indore, MP)**

**Employment Type: Full-Time**

**Experience Level: Minimum 1 year**

About ICHARS

The Institute of Clinical Hypnosis and Related Sciences (ICHARS) is committed to transforming mental health and coaching using structured, solution-focused, and integrative approaches. As we expand our online presence, we're seeking a dynamic, AI-savvy Social Media Executive to lead our social media and performance marketing efforts.
- Why Join Us?

✔ Be part of a mission-driven mental health and coaching organization

✔ Use cutting-edge AI tools to power your strategies

✔ Collaborate with an innovative and forward-thinking digital team

✔ Combine creativity with performance to drive real impact
- Role Overview

As a Social Media Executive, you will manage and grow ICHARS' presence across social platforms, run and optimize paid ad campaigns, create compelling content, and use AI-powered tools to drive efficiency and results. You’ll be responsible for end-to-end social media and paid media execution, with measurable lead generation and engagement goals.
- Key Responsibilities
- Social Media Strategy & Content Execution

Develop and execute platform-specific content strategies using AI tools (e.g., ChatGPT, Canva AI, CapCut)

Create, schedule, and publish engaging posts, reels, stories, and ads

Maintain and manage a structured content calendar aligned with brand goals
- Social Media Engagement

Monitor messages, comments, and interactions across platforms

Use AI sentiment tools to track engagement and community mood

Engage actively with followers, communities, and mental health influencers
- Influencer & Community Collaborations

Identify relevant influencers and initiate collaborations

Use AI tools to evaluate engagement rates and audience alignment

Cultivate partnerships with professionals in mental health and coaching
- Paid Media Campaigns

Plan, execute, and optimize paid campaigns on Meta, Google, LinkedIn, and YouTube

Use AI-powered tools for audience targeting and performance optimization

Monitor ROAS, CPC, lead quality, and conversion metrics

Generate campaign performance reports and suggest improvements
- Analytics & Optimization

Track KPIs using Meta Insights, Google Analytics, and AI dashboards

Run A/B tests for creative assets, captions, and CTAs

Use insights to improve content strategy and campaign performance
- Who We’re Looking For
- Technical Skills

✔ Social media & ad platforms: Facebook, Instagram, LinkedIn, YouTube

✔ Paid ad tools: Meta Ads Manager, Google Ads, LinkedIn Ads

✔ AI tools for content & optimization: ChatGPT, Canva AI, CapCut

✔ Scheduling/management tools: Buffer, Hootsuite, Meta Studio

✔ Analytics: Google Analytics, Meta Insights
- Soft Skills

✔ Creativity with strong visual and copy instincts

✔ Data-driven thinking with attention to detail

✔ Passion for mental health, coaching, and content innovation

✔ Effective communicator and team player

✔ Proactive and trend-aware
- Performance Metrics (KPIs)

✔ 100+ qualified leads/month through social and paid channels

✔ 20% quarterly growth in organic engagement

✔ 4:1 minimum ROAS on paid media campaigns

✔ Consistent execution of content calendar

Ready to Join Us?

Pay: ₹15,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

Application Deadline: 12/05/2025
Expected Start Date: 12/05/2025

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