Digital Marketing

18 hours ago

Gurugram Haryana, India Paytm Full time

**Job Role**:
As a Digital Marketing Associate / Team lead, you will be a key part of Paytm Central

User Growth team and will help drive the customer acquisition and retention through

different digital marketing channels (Majorly focused on Google Ads & Meta).

**Some of the key responsibilities will include**:

- Campaign Management: Launching, managing, and optimizing Google Ads and

Meta Ads campaigns to achieve specific marketing objectives.
- Performance Analysis: Tracking key performance indicators (KPIs) such as

click-through rates, conversion rates, and cost per transaction (CPT) across

different segments to optimize the campaign performance.
- Data Analysis: Utilizing different attribution tools, ad platforms (e.g.,

Appsflyer, GA4, Google Ads, Facebook Ads Manager) to pro-actively identify the

trends, patterns, and insights from the existing campaigns and suggest new

opportunities.
- A/B Testing: Regularly conduct experiments to test different ad variations,

targeting strategies, and bidding strategies to identify the most effective

approaches.
- Cross-Functional Collaboration: Working closely with other teams, such as

design, Category growth teams and analytics, to ensure seamless execution of

marketing campaigns.

**Required Skills and Experience**:

- **1-4 years** of experience in digital marketing, with hands-on experience on Google

Ads and Meta Ads performance campaigns.
- A passion for digital marketing and a desire to learn and grow. Up-to-date with

the latest developments in the digital ecosystem & willingness to explore the

uncharted territories.
- Should have the necessary skills & comfort in writing copies / scripts for different

marketing campaigns and share detailed briefs with the creative team.
- Previous experience in app attribution tools like Appsflyer, Branch etc.
- Strong analytical skills and proficiency in data analysis tools
- Exposure to any analytical tool (e.g., SQL, Python, R) is a plus
- Excellent organizational and time management skills
- Strong attention to detail

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