Social Media Creator

**Job Overview**:
**Key Responsibilities**:

- **Social Media Strategy Development**: Develop and execute a comprehensive social media strategy to increase engagement, grow the brand’s online presence, and drive traffic across platforms like Instagram, Facebook, TikTok, Twitter, and LinkedIn.
- **Content Creation**: Create visually compelling, engaging, and on-brand content, including social media posts, videos, reels, infographics, and stories tailored to each platform’s audience and format.
- **Social Media Optimization (SMO)**: Optimize social media profiles, posts, hashtags, and other content elements to improve organic reach and enhance user engagement.
- **Reel Making & Video Content**: Produce high-quality, engaging short-form videos, including reels and stories, that align with current trends and drive user interaction.
- **Organic Marketing Tactics**: Implement and optimize organic growth strategies, including influencer partnerships, user-generated content, community engagement, and collaborations to build a loyal and engaged social media audience.
- **Content Calendar & Scheduling**: Plan, create, and manage the social media content calendar to ensure consistent and timely posting across platforms.
- **Audience Engagement**: Actively monitor, respond to, and engage with followers on social media platforms, fostering a sense of community and encouraging brand loyalty.
- **Analytics & Reporting**: Track key performance metrics, including engagement, reach, and conversions, using social media analytics tools (e.g., Instagram Insights, Facebook Analytics, etc.), and adjust strategies based on data-driven insights.
- **Trend Monitoring**: Stay up to date with social media trends, popular content formats, and platform algorithm changes to ensure that content remains fresh, relevant, and optimized.
- **Collaborative Content Development**: Work with the marketing and design teams to ensure content is aligned with the broader marketing strategy and brand goals.
- **Campaign Management**: Assist in the development and execution of social media campaigns, contests, and promotional activities aimed at increasing brand awareness and driving customer acquisition.

**Required Skills and Qualifications**:

- Proven experience in **social media strategy** development and implementation across multiple platforms (Instagram, TikTok, Facebook, Twitter, etc.).
- Expertise in **Social Media Optimization (SMO)**, including understanding of social media algorithms, trends, and growth strategies.
- Strong experience in **content creation**, including **reel-making**, video editing, graphic design, and writing engaging copy.
- Proficient in using social media management tools (e.g., **Hootsuite**, **Buffer**, **Later**) and **content scheduling** platforms.
- Knowledge of organic marketing techniques such as influencer outreach, user-generated content, and community engagement.
- Strong understanding of social media metrics, analytics tools (e.g., Google Analytics, Instagram Insights), and the ability to generate actionable insights.
- Creative thinker with an eye for design and the ability to create content that resonates with diverse audiences.
- Experience with **photo and video editing tools** (e.g., **Adobe Creative Suite**, **Canva**, **Final Cut Pro**, **Adobe Premiere Pro**, etc.).
- Excellent communication skills and the ability to write compelling and on-brand copy.
- Ability to stay up-to-date with social media trends, emerging technologies, and platform features.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Passion for social media, digital marketing, and content creation.

**Preferred Qualifications**:

- Experience with **paid social media campaigns** and ads (Facebook Ads, Instagram Ads, etc.).
- Knowledge of SEO best practices as they relate to social media.
- Background in **branding** and **storytelling** to enhance the emotional connection with the audience.
- Experience in **event promotion**, **live streaming**, or other interactive social media formats.
- Ability to collaborate with cross-functional teams, including marketing, design, and product teams.

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 2 years (preferred)
- total work: 2 years (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person