Digital Marketing Executive

2 weeks ago

Lingampally Hyderabad Telangana, India SmartInternz Full time

**About Us**:
**About Smartbridge Educational Services Pvt Ltd**:
SmartBridge is an ed-tech company founded in 2015 by Amarendar Katakam, with a vision to build the next-generation talent pool. We have developed project-based experiential learning programs in partnership with industry to upskill students in emerging technologies. More than 8,00,000 students from 2500+ institutions have been engaged on our career readiness platform, SmartInternz.

Digital Marketing Executive

**Job Title**:Digital Marketing Executive

**Location**: Hyderabad (Work from Office)
**Experience**: 3+ Years
**Employment Type**: Full-Time

**Job Overview**:
**Key Responsibilities**:

- Design visually appealing and engaging social media posts.
- Manage and grow social media accounts **(LinkedIn, Instagram, Twitter, Facebook & YouTube)** by creating content, scheduling posts, and engaging with the audience.
- Work on **SEO and SEM strategies** to improve website ranking and drive organic traffic.
- Monitor and analyze campaign performance using **Google Analytics, Meta Business Suite & other tools.**
Collaborate with Marketing Lead and Designers to create compelling content & collaterals.
- Stay updated with the latest **digital marketing trends, social media algorithms, and best practices** to enhance digital marketing efforts.
- Coordinate with different teams to ensure brand consistency across all digital platforms.
- Plan and execute paid campaigns **(Google Ads, Facebook Ads, LinkedIn Ads, etc.)** for lead generation and brand awareness.

**Requirements**:
**Required Skills & Qualifications**:

- **3+ years of experience** in digital marketing, social media management, design & content creation.
- Strong knowledge of **SEO, SEM, Google Ads, Facebook Ads, and Social Media Marketing**.
- Excellent **written and verbal communication skills (English)**.
Ability to analyze data and generate insights using **Google Analytics, Meta Business Suite, and others**
- Knowledge of content marketing and the ability to create engaging, audience/platform-focused content.
- A creative mindset with an eye for detail and possess the ability to enhance our brand visibility.
- Knowledge on **creating marketing budget** for paid initiatives & achieve desired outcomes from them.
- Self-motivated and **willing to work from the office in Hyderabad**.

**Preferred Skills (Good to Have)**:

- Basic video editing skills (for reels, shorts, etc.).
- Experience in B2B and B2C marketing (Preferably in Ed-Tech).
- Familiarity with marketing automation tools.

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