SEO Strategist

Company Description

Forbes believes in the power of entrepreneurial capitalism and uses it on various platforms to ignite the conversations that drive systemic change in business, culture and society. We
celebrate success and are committed to using our megaphone to drive diversity, equity and
inclusion. We are the world’s biggest business media brand and we consistently place in the top 20 of the most-popular sites in the United States, in good company with brands like Netflix, Apple and Google. In short, we have a big platform and we use it responsibly.

**Job Description**:
**Responsibilities**
- Lead the production of advanced and detailed keyword research to identify the most effective and targeted key phrases/topics with the highest ROI.
- Build out editorial roadmaps to help the different channels hit organic search KPIs, including providing frequent briefs to build out libraries of high value editorial content.
- Provide recommendations for new content launches & campaigns - as well as monitor performance and provide continuous optimizations to improve search visibility.
- Raise the bar for content quality through ideation and working closely with other teams to identify innovative ways of helping consumers.
- Bring a detailed understanding of the financial space to deliver search performance across multiple content types.
- Monitor core pages for ranking fluctuations and provide insight to the business to help understand any rank changes.
- Perform SEO audits and inspections to identify regular on-site content and off-site opportunities.
- Prepare monthly SEO, analytics reports and conduct technical site audits to identify search & user related issues.
- Monitor Google Analytics and Google Search Console and keep up on latest algorithm updates and SEO trends.
- Support the SEO Manager in driving the acquisition strategy to ensure we build brand awareness, grow audiences and maximize growth.
- Support the business development team to understand market trends and estimate the future performance of multiple finance verticals.

**Responsibilities**
- Lead the production of advanced and detailed keyword research to identify the most effective and targeted key phrases/topics with the highest ROI.
- Build out editorial roadmaps to help the different channels hit organic search KPIs, including providing frequent briefs to build out libraries of high value editorial content.
- Provide recommendations for new content launches & campaigns - as well as

monitor performance and provide continuous optimizations to improve search visibility.
- Raise the bar for content quality through ideation and working closely with other teams to identify innovative ways of helping consumers.
- Bring a detailed understanding of the financial space to deliver search performance across multiple content types.
- Monitor core pages for ranking fluctuations and provide insight to the business to help understand any rank changes.
- Perform SEO audits and inspections to identify regular on-site content and off-site opportunities.
- Prepare monthly SEO, analytics reports and conduct technical site audits to identify search & user related issues.
- Monitor Google Analytics and Google Search Console and keep up on latest algorithm updates and SEO trends.
- Support the SEO Manager in driving the acquisition strategy to ensure we build brand awareness, grow audiences and maximize growth.
- Support the business development team to understand market trends and estimate the future performance of multiple finance verticals.

**Qualifications**:
bachelors degree

Additional Information

All your information will be kept confidential according to EEO guidelines.