Content Strategist

14 hours ago

Jaipur, India A3logics Full time

**Job Brief**
Content strategists develop, execute, and manage content strategies to attract companies' target audiences. They aim to increase company profitability by building brand loyalty and identifying ways to improve customer retention.

**Responsibilities**
- Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Delegating tasks to writers and editors and providing feedback.
- Establishing style guides that specify the writing style and tone needed to create engaging content.

**Qualifications**
- Bachelor's degree in marketing, communications, advertising, journalism, or related field.
- Proven content strategy and project management experience.
- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
- The ability to work under pressure.
- Strong content presentation skills.
- Outstanding organizational and time management skills.
- Excellent analytical skills.
- Effective communication skills.

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