Social Media Expert

1 week ago

Saket, India SkinQure Full time

**About the Role**

**About SkinQure**:
SkinQure is a leading skin and hair clinic based in Delhi, offering advanced dermatology and aesthetic solutions. With a strong digital presence and a growing clientele, we aim to revolutionize the skincare experience with innovation, expertise, and care.
- Location: Delhi (On-site)_
- Experience: 2 Years - 4 Years_

**Social Media Management**
- Strategize and manage the growth of SkinQure’s and Dr. Jangid’s social media channels (YouTube, Instagram, Facebook, LinkedIn, etc.).
- Ensure consistency in tone, visuals, and messaging across platforms.
- Plan and execute monthly social media calendars and campaigns aligned with brand objectives.
- Monitor and respond to comments, messages, and inquiries to maintain engagement and build trust.
- Drive organic lead generation through social media.
- Manage online reputation by ensuring valid, timely, and professional responses.

**Content Creation & Writing**
- Write compelling captions, taglines, and content for posts, ads, and campaigns.
- Script and direct content for social media videos, reels, and stories.
- Collaborate with the team on blogs, newsletters, and website updates.
- Manage User-Generated Content (UGC) and Expert-Generated Content (EGC).

**Influencer Marketing**
- Identify and collaborate with relevant influencers.
- Negotiate and manage partnerships ensuring alignment with brand goals.
- Track, analyze, and report influencer campaign performance (ROI & visibility).
- Meet influencer onboarding targets as defined by the Head of Digital Marketing.

**Branding & Creativity**
- Brainstorm and execute innovative campaign ideas.
- Work with the design team to ensure brand-consistent and engaging visuals.
- Suggest and implement creative approaches to boost reach and engagement.

**Reporting & Analytics**
- Monitor and analyze social media metrics (growth, engagement, traffic, conversions).
- Prepare weekly/monthly performance reports with insights and improvement plans.
- Optimize strategies based on data-driven analysis.

**Collaboration & Communication**
- Coordinate with internal teams (Designers, Video Editors, SEO, Telecalling, etc.) to ensure campaign success.
- Align with management for events, campaigns, and promotional activities.
- Stay updated with industry trends and adapt them into brand strategies.

**Adherence to Brand Guidelines**
- Maintain consistency in all written and visual communication.
- Ensure compliance with SkinQure and Dr. Jangid’s brand standards.

**Performance Metrics**
- Growth in followers and engagement rate.
- Increase in organic lead generation.
- Quality, creativity, and timeliness of content.
- Successful influencer partnerships and campaign ROI.
- Website traffic and conversions from social channels.

**Qualifications & Skills**
- Bachelor’s degree in Marketing, Mass Communication, or related field.
- 2-4 years of proven experience in social media management.
- Strong copywriting and content creation skills.
- Proficiency in social media tools & analytics platforms.
- Creative mindset with attention to detail.
- Ability to work collaboratively with cross-functional teams.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

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