Social Media Marketing

2 days ago

Bapu Nagar Jaipur Rajasthan, India softtech management solutions Full time

**Location**: Bapu Nagar Onsite, Jaipur
**Salary**: Up to ₹25,000 per month (based on experience)
**Experience**: 1.5 - 2 years (preferably in the eCommerce sector)
**Education**: Degree or diploma in Marketing, Business, or a related field

**Key Responsibilities**:Campaign Strategy and Execution**
- Plan, create, and execute paid campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Optimize search, display, social media, and retargeting campaigns to achieve traffic and conversion goals.
- Collaborate with creative teams to produce compelling ads and landing pages aligned with campaign objectives.

**Budget Management**
- Manage and allocate campaign budgets to ensure optimal performance and maximize ROAS (Return on Ad Spend).
- Monitor spending and adjust campaigns to align with budget and business goals.

**Performance Tracking and Reporting**
- Analyze performance metrics like CTR, CPA, and ROAS to measure campaign success.
- Generate detailed reports on campaign performance and provide actionable insights for improvement.
- Use tools such as Google Analytics and Facebook Ads Manager for performance monitoring.

**Optimization and A/B Testing**
- Conduct A/B testing for creatives, landing pages, and targeting strategies to enhance campaign results.
- Identify opportunities for improvement in audience segmentation and bidding strategies.

**Trend Awareness and Innovation**
- Stay updated with the latest performance marketing trends, tools, and strategies.
- Incorporate innovative techniques to ensure campaigns remain competitive.

**Client Collaboration**
- Work closely with clients or stakeholders to understand objectives and align campaigns with their business goals.
- Provide regular updates on performance and insights for optimization.

**Software Proficiency**
- Utilize tools like Google Ads, Facebook Ads Manager, and other PPC platforms for campaign management and optimization.

**Skills and Qualifications**:

- Proven experience (1.5+ years) in performance marketing for platforms like Google Ads and Facebook Ads.
- Strong analytical skills with a data-driven decision-making approach.
- Proficiency in tools such as Google Analytics, Google Ads Manager, and Facebook Ads Manager.
- Excellent communication skills for presenting data and insights clearly.
- Ability to manage multiple campaigns and meet deadlines under pressure.

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 2 years (required)
- total work: 2 years (required)

License/Certification:

- Digital marketing (required)

Work Location: In person

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