Brand Monetization

Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cure.fit is a mobile app that takes a holistic approach towards health and fitness by bringing together all aspects of a healthy lifestyle on a single platform. Cure.fit offers both online and offline experiences across fitness, nutrition and mental well-being through its 4 products, i.e. Cult.fit, Eat.fit, Mind.fit & Care.fit with the aim to make fitness fun and easy

If you have a passion for creating innovative marketing stories for businesses and generate revenue from it, we have some challenging assignments for you. You will work on some of the trickiest problems and help deliver creative marketing solutions for different businesses every day.

**Key Responsibilities**:

- Create, Build and Own brand monetization charter for cult.fit business
- Work with agencies; brands to build BD pipelines
- Implement and manage advertiser’s campaigns throughout their lifetime:
Sourcing; developing new partnerships; deepen existing ones- Prepare pitch decks detailing the association ideas- Commercial negotiations to optimize revenue- Facilitate closure of legal formalities; payment invoices- Own tactical day-to-day management of client campaigns- Track & Share Performance Reports- Manage ad inventory; calendarization across cult.fit ecosystem (Physical Centres, App/ website, social handles)
- Align internal stakeholders on SOPs and SLAs for smooth functioning of the vertical
- Work with internal stakeholders; leadership in setting up monthly, quarterly and annual plans and providing regular business updates
- Analyze the market and keep informed of best practices, new trends and potential opportunities
- Build new used cases of brand monetization and liase with product, format and operations teams to formalize them
- Work closely with support function (Ops, accounts etc.) to resolve any client issues

**Desired Background**:

- 3+ years of total experience with 2+ years of experience preferably spent in large Internet company driving monetization ad campaign
- Experience in driving ad sales for an OTT/ Fin-Tech/ Ad-Tech/Telcos/other digital platform would be highly preferable
- Understanding for offline & online marketing, social, content, technology business would be preferable
- From premier B-Schools only

**More Insights For You**:

- How does your work impact the team’s success?

Creating revenue for the organization, creating WOW from stellar co-branded marketing campaigns; providing consistent great customer experience creates long lasting relationships with our clients. We are able to #makehealtheasy for these customers at an unprecedented scale.- What is in it for you?

You get an end-to-end view of expecting marketing campaigns of various businesses. Your interaction with branding, tech, product, ops, business, growth will provide continuous learning on these areas and enable you to transition into roles where you can lead one or more of these charters.- What are the critical metrics for success?

Creative marketing, business development, customer obsession, problem solving; analytical skills, stakeholder management, project management. They are evaluated on their ability to ideate, execute and deliver on impact for any project/role they have worked in the past.At Cure.fit, our mission is to “make health easy”. Through our products and services, we want to enable people to significantly improve their overall health, reduce the risk of lifestyle diseases and enable a long, disease free life. We are deeply passionate about health, fitness, and the general well-being and are eager to leverage the power of technology to help people live healthier, happier lives.

In pursuit of this objective, we are always looking for excellent team members to fulfill the vision of building these incredible and innovative products.