Branded content lead

1 day ago


Bengaluru, India HT Digital Streams Full time

Job Title: Branded Content Lead – South (Individual Contributor Role)Location: BangaloreFunction: Content Sales | Corporate Clients | Digital MediaAbout the RoleHT Digital Streams is looking for a Branded Content Lead – South, a senior individual contributor (IC) role responsible for driving branded content revenues across corporate clients in Bangalore, Chennai, and Hyderabad. This is a pure content sales role requiring strong client relationships, creative thinking, and a high-growth mindset.Key Responsibilities- Own and deliver content revenue targets for the South region.- Acquire and grow corporate clients across key categories (IT/ITES, BFSI, Auto, Real Estate, Education, etc.).- Pitch and sell editorial content, branded films, native content, thought-leadership programs, and integrated content packages.- Manage the full sales cycle independently — prospecting, pitching, negotiation, deal closure.- Leverage strong relationships with brand teams, CMOs, digital leads, and agencies in the South.- Collaborate with HT Digital’s internal Content Solutions Team to build winning content ideas, proposals, and pricing.- Work closely with the One HT Sales Team for cross-selling opportunities and unified client engagement.- Convert client briefs into high-quality creative + commercial proposals.- Track industry trends, competitor offerings, and new opportunities to scale content monetization.- Coordinate internally to ensure smooth execution and delivery of all content programs.Qualifications- 10+ years of experience in branded content sales, digital media sales, or content-led solution selling.- Strong corporate client and agency network in the South market.- Proven track record of closing mid-to-large content deals independently.- Strong creative thinking combined with sharp commercial acumen.- Excellent storytelling, pitching, communication, and negotiation skills.- Deep understanding of digital content, brand communication, and marketing trends.What We Offer- Opportunity to lead content monetization for a high-growth region.- Work with dynamic content, editorial, and sales teams across HT Digital.- Exposure to marquee clients and large-scale campaigns.- Competitive salary + incentives + career growth opportunities.If you are a highly motivated individual with a passion for building meaningfulrelationships and a commitment to exceeding expectations, we encourage you toapply to this opprtunity via mail to Sameeksha Chauhan -



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