Social Media Marketing Executive

3 days ago

Perungalathur Chennai Tamil Nadu, India United Fins Full time

A Social Media Marketing Executive plays a crucial role in promoting a brand's presence on various social media platforms. Here are the key roles and responsibilities typically associated with this position:
Key Roles and Responsibilities
- **Content Creation**:

- Develop engaging and relevant content tailored to the target audience.
- Design graphics, write copy, and produce videos for various social media platforms.
- **Social Media Strategy**:

- Create and implement social media strategies to enhance brand awareness and engagement.
- Analyze competitors and industry trends to inform strategy.
- **Community Management**:

- Monitor and respond to comments, messages, and reviews across social media channels.
- Foster a positive community around the brand.
- **Campaign Management**:

- Plan and execute social media campaigns, including promotions, contests, and collaborations.
- Manage paid advertising campaigns on platforms like Facebook, Instagram, and LinkedIn.
- **Analytics and Reporting**:

- Track and analyze social media performance metrics (engagement, reach, conversions).
- Prepare regular reports on campaign performance and audience insights.
- **Brand Consistency**:

- Ensure all content aligns with the brand's voice, style, and values.
- Collaborate with other marketing team members to maintain a cohesive brand message.
- **Research and Trends**:

- Stay up-to-date with the latest trends, tools, and best practices in social media marketing.
- Experiment with new strategies and platforms to reach target audiences effectively.
- **Collaboration**:

- Work closely with graphic designers, copywriters, and other marketing professionals.
- Coordinate with influencers and brand ambassadors to extend reach.
- **Crisis Management**:

- Address any negative comments or public relations issues swiftly and professionally.
- Develop a crisis communication plan for potential social media controversies.
- **Training and Development**:

- Train and guide junior team members or interns in social media best practices.
- Share insights and learnings from campaigns to improve overall strategy.

Skills Required
- Strong written and verbal communication skills
- Proficiency in social media platforms and analytics tools
- Creativity and graphic design skills
- Ability to analyze data and derive actionable insights
- Strong organizational and multitasking abilities

Pay: ₹8,570.06 - ₹34,223.22 per month

**Benefits**:

- Flexible schedule

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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