Copywriter - E-commerce Content Creation

Shop LC US

Jaipur

Posted : 11 hours ago

**Vaibhav Global Ltd (VGL) Company Overview**:
Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada.

**Shopping Experience**:
Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly.

**Financials and Workforce**:
VGL reported a group turnover of approximately Rs. 3,041 Crore (FY 2023-2024) and employs over 3800 people globally. The company’s head office and main manufacturing facility are in Jaipur, India, employing around 3000 people, including contract workers.

**Acquisitions**:

- **Mindful Souls B.V.**: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities.
- **Ideal World**: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets.

**Environmental and Social Responsibility**:
VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment,’ reflecting its dedication to environmental sustainability. VGL's ‘Your Purchase Feeds...’ initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

**Shop LC Overview**:
Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC. Shop LC ships approximately 25,000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL’s largest market, contributing 68% to consolidated revenue.

**TJC Overview**:
TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company’s e-commerce presence is supported by the website TJC. TJC ships approximately 12,000 products daily to UK customers and employs around 220 people in London, with extended teams in India.

**Shop LC Germany Overview**:
Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany.

**Our Purpose**:
Delivering joy.

**Our Vision**:
Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

**Our Mission**:
To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds...

**Our Core Values**:

- Teamwork
- Honesty
- Commitment
- Passion
- Positive Attitude

We are seeking a talented Copywriter to join our dynamic team and contribute to the growth of ShopLC’s digital footprint. As a Copywriter, you will be responsible for crafting engaging, persuasive, and informative content that enhances our customers’ shopping experience, drives online sales, and promotes our products effectively.

You will work closely with various teams to create compelling product descriptions, eye-catching meta ads, and persuasive content across a range of platforms, including our website, blogs, social media, and landing pages. You’ll help ensure that our messaging aligns with our brand voice, supports SEO strategies, and drives conversions.

**Roles & Responsibilities**:

- Create Product Descriptions/Summaries: Write clear, concise, and engaging product descriptions that highlight key features, benefits, and unique selling points.
- Meta Ads & Landing Pages: Develop effective meta ad copy and optimize landing pages to improve engagement and conversions.
- Research & Development: Conduct in-depth product research, market analysis, and trend forecasting (specifically focusing on the US market) to inform content creation.
- Off-Page Content: Write and publish