Digital Marketing Executive

2 weeks ago

Chandigarh Chandigarh, India C2T Infotech Pvt Ltd. Full time

We are looking for a dynamic and creative Digital Marketing Expert (2 to 4 years of experience in SEO, AIO, and Social media marketing) to join our team and help elevate our brand presence across digital platforms.

**Key Responsibilities**:
**1. SEO Strategy and Implementation**:

- Develop and execute SEO and AIO strategies to improve organic search rankings and drive traffic to the website.
- Conduct keyword research and analysis to identify content opportunities.
- Optimize website content, including meta tags, headers, images, and on-page elements.
- Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Stay up-to-date with the latest SEO trends and algorithm updates.

**2. Social Media Management**:

- Create, curate, and schedule engaging content for various social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Design visually appealing social media posts and stories using Canva, Adobe suite, or similar tools.
- Develop and implement social media strategies to grow followers, increase engagement, and drive traffic to the website.
- Monitor social media trends and adjust strategies as needed.

**3. Content Creation**:

- Develop compelling blog posts, articles, and other content to support SEO and social media strategies.
- Collaborate with the design team to produce multimedia content, such as videos and infographics.

**4. Analytics and Reporting**:

- Prepare regular performance reports, providing insights and recommendations for improvement.
- Analyze competitor activity and market trends to identify new opportunities.

**Required Skills and Qualifications**:

- SEO Expertise**:

- Proven experience in developing and implementing successful SEO strategies.
- Proficiency with SEO tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar.
- Strong understanding of on-page and off-page SEO techniques.
**- Social Media Marketing**:

- Experience managing social media accounts and growing followers and engagement.
- Familiarity with social media management tools like Hootsuite, Buffer, or Sprout Social.
- Proficiency in Canva or other design tools to create social media graphics.
**- Content Creation**:

- Strong writing and editing skills, with the ability to create compelling and SEO-friendly content.
- Experience in creating multimedia content is a plus.
**- Analytical Skills**:

- Ability to analyze data, interpret trends, and make data-driven decisions.
- Experience with creating and presenting detailed performance reports.
**- Additional Requirements**:

- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Creative and proactive approach to problem-solving.
- Familiarity with AI tools, WordPress, Shopify, or other CMS platforms.

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Application Question(s):

- Current and Expected salary

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)

**Language**:

- English (required)

Work Location: Remote

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