Marketing Executive

4 days ago

Hyderabad Telangana, India Opal Furnitech Full time

**Job Type**: Full-time, Remote
**Experience**: 4 to 5 years
**Education**: MBA/Graduate in Marketing, Business Administration, or related field
**Salary**: As per industry standards

**Job Overview**

As a **Marketing Executive**, you will play a key role in driving brand visibility, customer engagement, and lead generation specifically in the office furniture sector. This position demands deep understanding of the B2B space, workspace design trends, and buying behaviors of corporate clients, architects, and procurement professionals.

**Key Responsibilities Strategic Marketing & Planning**
- Develop and implement effective marketing strategies to promote office furniture products in Hyderabad and surrounding regions.
- Conduct competitive analysis and market research to identify trends, customer needs, and opportunities in the office furniture industry.
- Collaborate with sales and product teams to align marketing efforts with sales goals and inventory strategies.

**Lead Generation & CRM**
- Generate high-quality B2B leads through inbound and outbound marketing tactics.
- Build and manage a CRM pipeline, track customer interactions, and analyze lead conversion metrics.
- Identify and nurture potential corporate clients, architects, contractors, and procurement heads.

**Event Marketing & Partnerships**
- Plan and coordinate participation in trade shows, exhibitions, webinars, and corporate networking events relevant to commercial furniture.
- Build strategic partnerships with architects, interior designers, real estate developers, and co-working companies.
- Organize showroom visits or virtual product demos with potential clients.

**Brand Building**
- Ensure brand consistency across all marketing channels and materials.
- Monitor online reputation and respond to reviews, queries, and feedback professionally.
- Advocate the unique selling propositions (USPs) of our furniture designs including ergonomics, sustainability, and modularity.

**Job Types**: Full-time, Permanent

**Benefits**:

- Cell phone reimbursement
- Leave encashment
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Language**:

- English (preferred)

Work Location: Remote

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