Marketing Executive

At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. With a sixty-year history, and fourteen Queen’s Awards for Enterprise, our world-class products and technologies are helping our customers to address the greatest challenges of the 21st century.

**Primary Purpose**:
Lead generation for India using a broad marketing mix and targeted marketing campaigns, utilizing current technologies to generate and increase A-grade leads and opportunities for our various product lines in India.
Coordinating and delivering individual business unit marketing strategies for India to aid in management of mutually agreed upon marcoms budget.
Working with all business units to establish an India Country marketing communications function.
Ensure consistent brand delivery and monitoring of brand perception.
Regular analysis of activities to deliver regional marketing intelligence and reporting with KPI dashboards, to support each BU and market segment.
To liaise with BU’s which do not have sales employee in India to find and monitor their distribution channels. (MR, XT and Andor for the moment).

**Key responsibilities**: Digital Marketing
Implement and monitor local digital marketing tactics in line with the BU strategies to increase qualified A leads which are passed to sales. (E-mail blasts, webinars, social media, etc.)
As necessary ensure the delivery of the lead generation and management process, ensuring lead data entry and follow up into CRM database for BUs.
Create, maintain and deliver the annual Marcoms Activities Calendar for commercial teams to understand general schedule of activities and further enhance cross-BUs collaboration.
Act as central window for OI India. on general marketing-related inquiries from outside company, in line with the marketing policy.

Brand Management
Assist in the production of regional MarCom materials (including brochure, leaflet, small gift) to ensure they comply with the corporate Brand Guideline.
Work with external agencies, vendors, and other marketing professionals to develop and deliver cost effective, co-ordinated publications, advertising, mailing, PR campaigns and offline branding events.
Build press relations and lists for the publishing of press releases to appropriate media in India and to support product launches
Support BUs to create formal press documents by ensuring use of appropriate terminology and expressions for the region.

Internal Communication
Support BU Teams to aid in planning and conduct Group company-wide events. e.g. OI Kick Off Meeting(s) for BU’s, Bringing the Nanoworld Together (BTNT)

Market Intelligence & Dashboard ROI Reporting
Publish Monthly MarCom Report to enable BUs to evaluate data, review results, and implement improvements. Business dashboard generation of leading indicator KPI’s.
Continually update market intelligence summary for India which can be used by the Group and individual business units, paying particular attention to growth target markets.

Other
Monitor, quantify and analyse website leads and other relevant lead sources for India.
Provide full marketing communications support for product launches and working with the BU teams in localising content. Provide central support to exhibitions, conferences, workshops and seminars to ensure that the brand identity and up-to-date product messaging is implemented.

Distributor Management
To liaise with BU’s which do not have sales employee in India to find and monitor their distribution channels. (MR、XT and Andor for the moment).

Education / Qualifications (Professional / Management)
College graduate/BA degree holder of any sort.
Relevant marketing / business experiences in B2B or scientific instruments companies.
Track record of success in driving lead generation programs across business units in the scientific instrument industry

Professional Skills/ Abilities
Proven working experience in digital marketing, supporting and managing web based media
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong analytical skills and data-driven thinking
Basic IT knowledge, i.e. website operation, Internet.
Organized, with solid administrative/reporting skills and proficient PC skills including MS Office (Word, Excel and PowerPoint)
Must be familiar with search engine and design software such as Photoshop, Illustrator, etc. is preferred.
Excellent English communication in both writing and verbal.
Up-to-date with the latest trends and best practices in online marketing and measurement
Commercially astute.
Adept at KPI and marketing dashboard generation, creating business leading indicators, and addressing any negative trends

Personal Qualities
Adaptable, able to flex to needs of customers, team and the business
Proactive. self-starter, completes activities with mínimal s