Social Media

1 week ago

Goregaon East Mumbai Maharashtra, India PAC Cosmetics Pvt Ltd Full time

**Key Responsibilities**:

- **Personal Branding Management**:

- Strategize, manage and curate engaging content for the personal social media profiles of the PAC directors (e.g., Instagram, LinkedIn, Facebook, etc.).
- Build and maintain a strong personal brand for the directors that reflects their values, leadership, and the ethos of the PAC brand.
- Collaborate with the directors to create content that showcases their involvement in the beauty industry, including behind-the-scenes, leadership insights, and personal stories.
- Engage with followers and respond to inquiries or comments on the directors' profiles, ensuring a professional and positive tone.
- **Content Creation & Strategy**:

- Develop creative, visually appealing, and engaging content (posts, reels, stories, etc.) for both personal and brand accounts.
- Coordinate and assist in photoshoots, video content, and influencer collaborations for personal branding as well as the beauty brand.
- Plan and execute social media calendars for both personal and brand accounts, ensuring consistency in tone, message, and aesthetics.
- Use data and analytics to refine and optimize social media strategies, ensuring maximum reach and engagement.
- **Growth & Engagement**:

- Grow the followers and engagement of the directors’ personal profiles by leveraging beauty industry trends and networking opportunities.
- Identify and collaborate with relevant influencers, thought leaders, and key figures in the beauty industry for both personal and brand accounts.
- Conduct regular research on competitors, industry trends, and audience behavior to stay ahead of the curve.
- **Cross-Platform Social Media Management**:

- Manage the brand’s official social media accounts alongside the personal profiles, ensuring brand consistency and alignment in messaging.
- Create and schedule content across multiple platforms (Instagram, Facebook, LinkedIn, etc.) for both the directors and the company.
- Monitor social media performance, using insights to inform future strategies.
- **Additional Responsibilities**:

- Maintain calendars for directors and makeup artists
- Coordinate travel arrangements for directors and makeup artists
- Ensure brand consistency across personal and brand accounts
- Stay updated on industry trends and best practices

**Requirements**:

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (3+ years) in social media management, with a focus on personal branding and beauty brands.
- Strong understanding of beauty and personal care industry trends.
- Excellent written and verbal communication skills.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite, or similar.
- Demonstrated experience in managing social media platforms including Instagram, LinkedIn, Facebook, YouTube.
- Analytical mindset with the ability to use social media insights and data to optimize content.
- Strong organizational skills with the ability to multitask and meet deadlines.
- Creative, proactive, and adaptable, with the ability to work closely with high-level stakeholders.

**Preferred Skills**:

- Experience working with beauty influencers or in the beauty industry.
- Knowledge of SEO and digital marketing strategies.
- Familiarity with influencer marketing and partnerships.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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