
Email Marketing Executive
2 weeks ago
**Job Overview**:
**Responsibilities**:
- **WhatsApp Campaign Management**:
- Develop and manage WhatsApp marketing strategies to increase customer interactions.
- Create personalized messages, promotional offers, and updates for WhatsApp audiences.
- Implement WhatsApp automation for customer engagement and support.
- Monitor and optimize WhatsApp message open rates and responses.
- **Analytics and Reporting**:
- Conduct A/B testing and optimize campaigns for better performance.
- Use insights to refine targeting strategies and content.
- **Content Creation**:
- Write compelling copy that drives customer actions, including promotions, product announcements, etc.
- **Customer Engagement**:
- Use personalization techniques to improve engagement across both platforms.
- Respond to customer queries through WhatsApp in a timely and professional manner.
- Build strategies to increase customer retention and lifetime value.
**Requirements**:
- Experience with segmentation, A/B testing, and analytics tools.
- Familiarity with marketing automation tools and CRM systems.
- Creative mindset with a keen eye for design and copywriting.
- Strong communication and organizational skills.
- Ability to analyze and present data-driven insights.
- Experience with WhatsApp Marketing tools (e.g., Twilio, WhatsApp Business API, or other related platforms) is a plus.
**Preferred**:
- Experience with SMS or other messaging platforms is a bonus.
**Benefits**:
- Competitive salary and bonuses.
- Health and wellness benefits.
- Flexible working hours.
- Opportunities for professional growth.
**Job Types**: Full-time, Fresher
Pay: ₹10,275.26 - ₹32,496.24 per month
**Benefits**:
- Cell phone reimbursement
- Health insurance
- Paid sick time
Schedule:
- Day shift
- Morning shift
**Language**:
- English (preferred)
Work Location: In person
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