Email Marketing Executive

2 weeks ago


Panchkula, India Easynxt Technologies Pvt. Ltd. Full time

**Job Overview**:
**Responsibilities**:

- **WhatsApp Campaign Management**:

- Develop and manage WhatsApp marketing strategies to increase customer interactions.
- Create personalized messages, promotional offers, and updates for WhatsApp audiences.
- Implement WhatsApp automation for customer engagement and support.
- Monitor and optimize WhatsApp message open rates and responses.
- **Analytics and Reporting**:

- Conduct A/B testing and optimize campaigns for better performance.
- Use insights to refine targeting strategies and content.
- **Content Creation**:

- Write compelling copy that drives customer actions, including promotions, product announcements, etc.
- **Customer Engagement**:

- Use personalization techniques to improve engagement across both platforms.
- Respond to customer queries through WhatsApp in a timely and professional manner.
- Build strategies to increase customer retention and lifetime value.

**Requirements**:

- Experience with segmentation, A/B testing, and analytics tools.
- Familiarity with marketing automation tools and CRM systems.
- Creative mindset with a keen eye for design and copywriting.
- Strong communication and organizational skills.
- Ability to analyze and present data-driven insights.
- Experience with WhatsApp Marketing tools (e.g., Twilio, WhatsApp Business API, or other related platforms) is a plus.

**Preferred**:

- Experience with SMS or other messaging platforms is a bonus.

**Benefits**:

- Competitive salary and bonuses.
- Health and wellness benefits.
- Flexible working hours.
- Opportunities for professional growth.

**Job Types**: Full-time, Fresher

Pay: ₹10,275.26 - ₹32,496.24 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Paid sick time

Schedule:

- Day shift
- Morning shift

**Language**:

- English (preferred)

Work Location: In person



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