Digital Marketing

4 days ago

Kolkata, India Kotai Electronics Pvt Ltd Full time

**Digital Strategy**: Develop and implement digital marketing plans aligned with the company's overall marketing objectives and target audience.

**Search Engine Optimization (SEO)**: Optimize website content and structure to improve organic search rankings and drive traffic from search engines.

**Pay-Per-Click (PPC) Advertising**: Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, or other relevant networks to increase conversions and ROI.

**Social Media Marketing**: Manage social media accounts, create content, engage with the audience, and use social media platforms to build brand awareness and drive traffic to the website.

**Analytics and Reporting**: Monitor and analyze digital marketing performance metrics using tools like Google Analytics to identify areas of improvement and make data-driven decisions.

**Conversion Rate Optimization (CRO)**: Analyze website user behavior to identify opportunities for improving conversion rates and user experience.

**Affiliate Marketing**: Collaborate with affiliate partners to develop and manage affiliate marketing programs.

**Online Reputation Management**: Monitor and manage the company's online reputation and respond to customer reviews and feedback.

**Marketing Automation**: Utilize marketing automation tools to streamline processes and nurture leads through the sales funnel.

**Digital Advertising Trends**: Stay up-to-date with the latest digital marketing trends, tools, and best practices.

**Salary**: ₹10,000.00 - ₹25,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Speak with the employer**
+91 8116724700

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