
Product Marketing Executive
1 week ago
**About Qrata**
Qrata is a leading managed hiring platform that connects fast-growing startups with the **top 5% of Indian talent** across **cutting-edge technologies like AI, ML, and high-tech engineering roles**.
We are looking for a **Product Marketing Associate** to help position Qrata as the go-to hiring platform for startups, craft compelling narratives, and drive engagement with top startups and hiring managers.
**What You’ll Do**:
- **Positioning & Messaging** - Develop and refine Qrata’s value proposition to resonate with fast-growing startups and VC firms.
- **Go-to-Market Strategy** - Support product launches, refine pricing strategies, and optimize messaging to drive adoption.
- **Sales Enablement** - Equip the sales team with decks, battle cards, and training materials to enhance outreach and conversions.
- **Market Research & Competitive Analysis** - Conduct deep dives into hiring trends, competitor insights, and customer needs to refine our strategy.
- **Performance Tracking** - Measure the effectiveness of marketing campaigns, optimize strategies, and leverage tools like HubSpot, Google Analytics, and LinkedIn Ads.
**What We’re Looking For**:
- **2-5 years of experience in B2B SaaS product marketing, talent marketplace, or HR tech**.
- Strong understanding of **B2B sales cycles, startup hiring challenges, and venture-backed ecosystems**.
- Hands-on experience with **content creation, storytelling, and GTM strategies**.
- Familiarity with **CRM, marketing automation, and analytics tools** (HubSpot, Marketo, Google Analytics).
- Excellent communication skills—both written and verbal.
- A data-driven mindset with a passion for testing, optimizing, and iterating.
**Why Join Qrata?**
- Be part of a **fast-growing platform transforming the hiring landscape**.
- Work closely with **top VC firms and innovative startups**.
- Opportunity to take ownership and drive impactful marketing initiatives.
- Competitive salary, benefits, and growth opportunities.
Pay: ₹30,000.00 - ₹50,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
**Experience**:
- B2B Marketing: 1 year (preferred)
Work Location: In person
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